Offline Sales KAM

This is a fully remote position, open to applicants in China.

📋 Description

• Oversee and expand strategic retail, distributor, and channel partner accounts for the Consumer Business Group across East China regions.

• Manage designated key accounts, retail chains, distributors, and channel partners to meet sales objectives and drive business growth.

• Create account-specific sales strategies, forecasts, and growth initiatives in line with business goals.

• Propel primary and secondary sales, enhance sell-through rates, and identify opportunities for category expansion.

• Implement promotional strategies, product launches, pricing initiatives, and merchandising efforts in offline channels.

• Cultivate relationships with distributors, vendors, category managers, store teams, and distributor stakeholders.

• Conduct account evaluations, monitor performance indicators, and share insights with both internal and external parties.

• Keep an eye on competitor activities, pricing, product assortments, promotions, and consumer trends in the offline retail sector.

• Collaborate with supply chain, finance, marketing, and customer service teams to ensure order fulfillment and address any issues.

• Guarantee optimal product placement, adherence to planograms, execution of displays, and brand visibility at retail locations.

• Assist with timely collections, credit management, documentation, and compliance with company policies and commercial agreements.

• Meet sales revenue goals, drive account and territory expansion, enhance distribution, execute merchandising, assess promotion effectiveness, ensure forecast accuracy, maintain inventory health, achieve customer satisfaction, and uphold commercial compliance.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related discipline.

• Minimum of 10 years of experience in FMCG sales as a Key Account Manager or Area Leader/Manager.

• Strong capability in driving sales channel growth.

• Experience in managing key accounts, distributors, retail chains, or offline channel partners.

• Excellent account management and negotiation abilities.

• Solid understanding of offline sales channels, retail operations, and trade marketing.

• Proficiency in analyzing sales data, market trends, and account performance.

• Strong communication and stakeholder management skills.

• Commercial insight with a focus on revenue, margin, and market share enhancement.

• Proficient in MS Excel, PowerPoint, CRM tools, and sales reporting systems.

• Ability to collaborate effectively across marketing, supply chain, finance, and operations teams.

🏝️ Benefits

• Freedom to explore.

• Encouragement of curiosity and creativity.

• Opportunity to apply talent in impactful ways.