National Manager – Play

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and drive fundraising initiatives for the Play program by recruiting, developing, and nurturing content creators and streamers.

• Act as a reliable point of contact and advisor for both prospective and existing streamers.

• Ensure program success through relationship-building, coaching, and providing hands-on support online, at gaming conventions, industry conferences, and in-person streaming events.

• Lead the recruitment and onboarding of streamers, support events and campaigns, manage communities across Twitch and Discord, and engage with content creators.

• Hold direct responsibility for generating annual revenue exceeding $300K through peer-to-peer streaming donations and corporate sponsorships.

• Build and maintain a pipeline of potential streamers, tracking outreach, onboarding, and fundraising activities.

• Develop and implement strategies and best practices for the Play program in collaboration with the National Director, Play, and key stakeholders.

• Foster relationships with fundraisers, top creators, and industry contacts to enhance retention and achieve year-over-year growth.

• Assess key performance indicators (KPIs) and revenue sources, including funds raised, viewership, and creator participation.

• Educate content creators on charity streams, donation platforms, and best practices for social fundraising.

• Partner with streamers and creators to activate networks, sub-communities, and co-streaming opportunities.

• Build and sustain pipelines of potential streamers and community volunteers for campaigns and events.

• Coach streamers, partners, and volunteers using best practices for peer-to-peer fundraising.

• Assist in managing Play’s Discord server and coordinate community volunteers effectively.

• Collaborate with Marcom, Community Engagement & Strategic Initiatives, and Program Resources stakeholders.

• Represent the Play and Your Way programs at gaming conventions, industry conferences, in-person streaming events, and other occasions.

• Lead video strategy across platforms such as Twitch, YouTube, and social media channels.

• Support a diverse content calendar alongside national and chapter staff.

• Share stories and successes from the Play community through social media, blog posts, and email communications.

• Monitor trends and identify opportunities for engaging and recruiting diverse audiences.

• Set up and manage fundraising and event platforms like Tiltify.

• Coordinate communications with past and prospective fundraisers.

• Assist with budget and forecast reviews, identify risks and opportunities, and develop strategies to close gaps.

• Maintain accurate records of streamer relationships, fundraising activities, and outreach in CRM and fundraising platforms.

• Collaborate with the Your Way program on cross-program initiatives and represent it at events and other opportunities.

⛳️ Requirements

• 5 years of relevant experience in fundraising, particularly within streaming, gaming, content creator relations, or peer-to-peer fundraising.

• Expertise in strategic planning, revenue generation, relationship management and stewardship, logistics, fiscal management, and event planning.

• Direct experience in recruiting, managing, and expanding a community of streamers or content creators for peer-to-peer fundraising.

• Proven track record of successfully organizing and executing creator-led charity events that raised $25,000 or more.

• Familiarity with gaming and streaming culture, including platforms like Twitch, YouTube, and Discord.

• Exceptional ability to influence and achieve results through a strategic and consultative approach.

• Excellent customer service, responsiveness, and collaborative problem-solving skills.

• Strong relationship-building, project management, decision-making, and team-building capabilities.

• Proficiency with technology that supports development processes, online giving and event management systems, and fundraising platforms.

• Experience with Tiltify and Salesforce is preferred.

• Detail-oriented with strong organizational skills.

• Demonstrated ability to manage diverse assignments effectively.

• Ability to interface with all levels of staff, streamers, and volunteers.

• Skill in influencing and collaborating to ensure success and accountability in the field.

• Capability to leverage both external and internal relationships.

• Exceptional written and verbal communication skills.

• Proficient in delivering presentations, conveying ideas, influencing actions, and providing effective instructions.

• Superior active listening, observational, analytical, and problem-solving skills.

• Ability to work independently, make judgments, and take initiative.

• Willingness to learn, grow, and develop necessary competencies while pursuing excellence.

• Proficient in Microsoft Office.

• Ability to maintain confidentiality and security of all supervised information.

• Willingness to travel approximately 20% of the time, including overnight trips, as required by the program.

• Availability to work some evenings and weekends.

• College degree or equivalent combination of education and experience.

• Capability to meet stated physical requirements, including occasionally lifting or moving up to 25 pounds and infrequently up to 50 pounds.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• 403(b) retirement plan

• Voluntary benefits

• Flexible spending accounts

• Commuter benefit accounts

• Employee assistance program (EAP)

• Life insurance

• Disability insurance

• Performance-based bonuses

• Generous paid time off

• Medical, religious, and other exemptions considered on an individual basis

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions