Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Strategize, initiate, and enhance mobile user acquisition campaigns across platforms including Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Manage budgets effectively to meet D0/D3/D7 ROAS goals through tROAS bidding, daily limits, and budget allocations at both campaign and country levels.

• Amplify successful campaigns while promptly discontinuing underperformers based on performance trends and overall profitability.

• Develop and implement testing roadmaps that encompass networks, geographical regions, bidding tactics, target audiences, and creative assets.

• Work in collaboration with the Creative team on project briefs, creative concepts, and performance analysis of creative assets.

• Collaborate with Data and Monetization teams to align acquisition expenditures with advertising revenues, including metrics such as eCPM, ARPDAU, and LTV curves.

• Utilize SQL and BI dashboards for performance analysis and proactively identify potential issues.

• Manage relationships with network account managers and seek opportunities for betas, improved terms, and support.

• Provide weekly updates to management regarding spending, ROAS, insights gained, and subsequent actions.

⛳️ Requirements

• Minimum of 3 years of direct experience in mobile user acquisition; 5+ years required for Senior positions.

• Demonstrated history of managing substantial budgets on at least two platforms: Meta, TikTok, Mintegral, AppLovin, or Unity.

• Comprehensive understanding of ROAS-based bidding strategies, including tROAS, AEO/VO, CPI/CPE, and cohort-specific KPIs.

• Strong analytical capabilities and proficiency in Excel/Sheets, BI tools, and Mobile Measurement Partner (MMP) data such as AppsFlyer or Adjust.

• Excellent command of the English language, both written and spoken.

• Prior experience in mobile gaming or adtech firms is a plus.

• Familiarity with apps that primarily monetize through in-app advertising or hybrid models is advantageous.

• Knowledge of mediation, eCPM, ARPDAU, LTV, and ROAS concepts is beneficial.

• Hands-on experience with AppLovin and Mintegral at scale is preferred.

• Proficiency in SQL with platforms like Snowflake, BigQuery, or similar is advantageous.

• Experience in launching new networks and geographical markets from the ground up is a plus.

• Familiarity with creative testing methodologies and working with creative teams is beneficial.

🏝️ Benefits

• Assurance through client vetting processes to reduce risks and ensure timely and reliable payments.

• Support for career advancement and assistance in exploring new project opportunities.

• Legal guidance for independent contractors or sole proprietorships, including tax matters and related processes.

• Access to English language courses.

• Opportunities for professional development and growth.

• Participation in team-building activities and events.

• Flexible work hours to accommodate personal schedules.

• Comprehensive financial and legal support for independent contractors.

• Complimentary English classes with native speakers or Ukrainian instructors.

• Dedicated HR assistance for all employees.