Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Strategize, initiate, and enhance mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Manage budgets and achieve D0/D3/D7 ROAS goals by controlling tROAS bids, daily limits, and budgets at both campaign and country levels.

• Amplify successful campaigns while swiftly discontinuing underperforming ones based on trends and overall profitability.

• Develop and implement a structured testing roadmap that encompasses networks, geographical areas, bidding strategies, target audiences, and creative content.

• Collaborate closely with the Creative team on briefs, concepts, and the analysis of creative performance.

• Work alongside Data and Monetization teams to correlate UA expenditures with advertising revenue, including eCPM, ARPDAU, and LTV curves.

• Evaluate performance using SQL and BI dashboards, identifying potential issues before they impact finances.

• Maintain relationships with network account managers to pursue beta opportunities, negotiate better terms, and secure support.

• Provide weekly reports to management detailing expenditures, ROAS, insights gained, and subsequent actions.

• Oversee and expand paid acquisition strategies across the client's mobile app portfolio, focusing on profitable growth as measured by ROAS.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in mobile user acquisition (5+ years for Senior positions).

• Demonstrated success in managing substantial budgets on at least two platforms: Meta, TikTok, Mintegral, AppLovin, Unity.

• Comprehensive knowledge of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities.

• Proficient in Excel/Sheets, BI tools, and MMP data such as AppsFlyer, Adjust, or similar platforms.

• Excellent command of the English language, both written and spoken.

• Experience in mobile gaming or adtech firms is a plus.

• Familiarity with growing apps monetized mainly through in-app ads (IAA) or hybrid models is an advantage.

• Knowledge of mediation, eCPM, ARPDAU, LTV, and ROAS is beneficial.

• Practical experience with AppLovin and Mintegral on a large scale is advantageous.

• SQL proficiency with Snowflake, BigQuery, or similar tools is a plus.

• Experience in launching new networks and regions from the ground up is advantageous.

• Familiarity with creative testing frameworks and collaboration with creative teams is beneficial.

🏝️ Benefits

• Security through careful client vetting to reduce risks and guarantee reliability and timely payments.

• Career support and assistance in identifying new opportunities.

• Legal assistance regarding independent contractor or sole proprietorship status, taxes, and related processes.

• Access to English language courses.

• Opportunities for professional growth.

• Team-building events.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated HR support.

• People-first management approach with minimal bureaucracy.

• A friendly company culture.