Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Strategize, initiate, and enhance mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Take ownership of budgets to meet D0/D3/D7 ROAS objectives by effectively managing tROAS bids, daily limits, and budgets at both campaign and country levels.

• Expand successful campaigns while promptly discontinuing underperforming ones based on analytics and overall profitability.

• Develop and implement a comprehensive testing roadmap that encompasses networks, geographical locations, bidding strategies, target audiences, and creative assets.

• Collaborate with the Creative team on project briefs, conceptual development, and analysis of creative performance.

• Work alongside Data and Monetization teams to link user acquisition costs with advertising revenue, including metrics such as eCPM, ARPDAU, and LTV curves.

• Utilize SQL and BI dashboards to analyze performance and proactively identify potential issues.

• Maintain relationships with network account managers and seek out beta opportunities, improved terms, and necessary support.

• Provide weekly reports to management detailing expenditures, ROAS, insights, and forthcoming actions.

⛳️ Requirements

• A minimum of 3 years of hands-on mobile user acquisition experience (5+ years for Senior positions).

• Demonstrated success in managing substantial budgets across at least two platforms: Meta, TikTok, Mintegral, AppLovin, Unity.

• In-depth knowledge of ROAS-focused bidding strategies (tROAS, AEO/VO, CPI/CPE) and cohort-based key performance indicators (KPIs).

• Strong analytical abilities and familiarity with Excel/Sheets, BI tools, and mobile measurement partner (MMP) data such as AppsFlyer or Adjust.

• Proficient in English, both written and verbal.

• Experience in mobile gaming or adtech sectors is a plus.

• Background in growing applications primarily monetized through in-app ads (IAA) or hybrid models is beneficial.

• Understanding of ad monetization concepts, including mediation, eCPM, ARPDAU, LTV, and ROAS, is advantageous.

• Practical experience with AppLovin and Mintegral on a large scale is a plus.

• Proficiency in SQL with tools such as Snowflake, BigQuery, or similar is beneficial.

• Experience in launching new networks and geographic regions from the ground up is advantageous.

• Familiarity with creative testing methodologies and collaboration with creative teams is beneficial.

🏝️ Benefits

• Security through carefully vetted clients and reliable, timely payments.

• Support for career development and assistance in finding new project opportunities.

• Legal support for independent contractor or sole proprietorship status, tax matters, and related processes.

• Access to English language courses.

• Opportunities for professional growth.

• Team-building events.

• People-first management approach with minimal bureaucracy.

• Friendly and inclusive company culture.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated HR support.