Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Take charge of and expand paid acquisition efforts across the mobile app portfolio.

• Design, implement, and enhance mobile user acquisition campaigns on platforms including Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and additional networks.

• Oversee substantial daily budgets and achieve ROAS objectives, including D0, D3, and D7 metrics.

• Manage tROAS bids, daily caps, and budgets at both campaign and country levels.

• Scale successful campaigns while swiftly eliminating underperforming ones based on performance trends and overall profit.

• Develop and execute a comprehensive testing roadmap that encompasses networks, geographies, bidding strategies, audiences, and creative assets.

• Collaborate with the Creative team on project briefs, concepts, and analysis of creative performance.

• Work alongside the Data and Monetization teams to align user acquisition costs with advertising revenue, including metrics such as eCPM, ARPDAU, and LTV curves.

• Utilize SQL and BI dashboards for performance analysis and proactively identify potential issues.

• Maintain relationships with network account managers and negotiate beta tests, terms, and support.

• Provide weekly reports to management detailing expenditure, ROAS, insights, and subsequent action plans.

⛳️ Requirements

• Minimum of 3 years of practical experience in mobile user acquisition (5+ years for Senior positions).

• Demonstrated success in managing substantial budgets across at least two platforms such as Meta, TikTok, Mintegral, AppLovin, and Unity.

• In-depth knowledge of ROAS-based bidding strategies, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities.

• Proficient in Excel/Sheets, BI tools, and Mobile Measurement Partner (MMP) data such as AppsFlyer or Adjust.

• Possess an ownership mentality and the ability to manage budgets with accountability.

• Excellent proficiency in both written and spoken English.

• Experience within mobile gaming or adtech sectors is a plus.

• Background in growing applications primarily monetized through in-app advertisements or hybrid models is beneficial.

• Familiarity with mediation, eCPM, ARPDAU, LTV, and ROAS is advantageous.

• Direct experience with AppLovin and Mintegral at scale is a plus.

• SQL proficiency with tools like Snowflake, BigQuery, or similar platforms is advantageous.

• Experience in launching new networks and entering new geographies from the ground up is advantageous.

• Familiarity with creative testing frameworks and collaboration with creative teams is a plus.

🏝️ Benefits

• Assurance through thorough client vetting and reliable, prompt payments.

• Career support and help in finding new projects.

• Legal assistance for independent contractor or sole proprietorship status, taxation, and associated processes.

• English language courses.

• Opportunities for professional development.

• Team-building activities.

• Flexible work hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated HR assistance.

• People-centric management approach with minimal bureaucracy.

• Supportive company culture.