Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Bosnia and Herzegovina.

📋 Description

• Develop, initiate, and enhance mobile user acquisition campaigns across platforms including Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and additional networks.

• Manage budgets and meet D0/D3/D7 ROAS objectives by overseeing tROAS bids, daily spending limits, and budgets at both campaign and country levels.

• Expand successful campaigns and swiftly eliminate underperforming ones based on emerging trends and overall profitability.

• Create and implement a comprehensive testing strategy that encompasses diverse networks, geographical areas, bidding methods, target audiences, and creative materials.

• Work alongside the Creative team to develop briefs, concepts, and assess creative performance.

• Collaborate with Data and Monetization teams to align user acquisition costs with advertising revenue, including metrics like eCPM, ARPDAU, and LTV curves.

• Evaluate performance through SQL and BI dashboards, identifying potential issues before they impact finances.

• Cultivate relationships with network account managers to explore betas, negotiate better terms, and obtain support.

• Provide weekly reports to management detailing expenditure, ROAS, insights, and forthcoming actions.

⛳️ Requirements

• A minimum of 3 years of direct experience in mobile user acquisition (5+ years for Senior positions).

• Demonstrated success in managing substantial budgets on at least two of the following platforms: Meta, TikTok, Mintegral, AppLovin, and Unity.

• Comprehensive knowledge of ROAS-focused bidding strategies, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical capabilities and proficiency with Excel/Sheets, BI tools, and MMP data such as AppsFlyer or Adjust.

• A mindset of ownership and accountability.

• Exceptional written and verbal English communication skills.

• Experience in the mobile gaming or adtech industry is a plus.

• Familiarity with growing applications primarily monetized through in-app advertisements or hybrid revenue models is advantageous.

• Understanding of advertising monetization concepts such as mediation, eCPM, ARPDAU, LTV, and ROAS is beneficial.

• Practical experience with AppLovin and Mintegral at scale is an asset.

• SQL proficiency with Snowflake, BigQuery, or similar platforms is an advantage.

• Experience in launching new networks and geographical markets from scratch is favorable.

• Familiarity with creative testing frameworks and collaboration with creative teams is advantageous.

🏝️ Benefits

• Security through client vetting to reduce risks and guarantee reliable, prompt payments.

• Career support and help in discovering new opportunities.

• Legal assistance regarding independent contractor or sole proprietorship status, taxes, and related processes.

• Access to English language courses.

• Opportunities for professional development.

• Team-building activities.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated HR support.