Mobile Growth Manager – CRM, Braze

This is a fully remote position, open to applicants in Spain.

📋 Description

• Perform retention audits for mobile applications and manage CRM initiatives for a variety of clients.

• Utilize mobile analytics tools to analyze user behavior, pinpoint challenges, and design targeted campaigns.

• Spearhead CRM experiments based on user psychology and create lifecycle flows.

• Partner with clients to conduct A/B testing and analysis by leveraging the Mobile Growth Stack.

• Execute and refine Braze marketing campaigns utilizing advanced segmentation and targeting techniques.

• Customize campaign content using Liquid logic within Braze.

• Oversee the management of custom attributes in Braze.

• Work alongside data analytics teams to integrate and utilize user data effectively.

• Develop and test HTML modifications in Braze templates for various devices and email clients.

• Evaluate campaign performance and enhance growth and retention metrics.

• Offer technical support and training related to Braze and its integrations.

⛳️ Requirements

• Proven experience with A/B testing across any digital marketing channel.

• Expertise in utilizing Braze for the planning and execution of campaigns.

• Capability to extract data insights and create visualizations using analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.

• A data-centric mindset with a thorough understanding of startup growth metrics, analytics, and statistics.

• A strong focus on performance and results, aiming for quantifiable impact.

• Knowledge of user psychology and motivations in mobile app engagement.

• Preferred: Experience in mobile-centric startups.

• Preferred: Background in user acquisition (ASO or Performance Marketing).

• Preferred: Skills in copywriting for marketing or sales communications.

🏝️ Benefits

• Opportunity to work with diverse clients and projects.

• Access to cutting-edge tools and technologies in mobile marketing.

• Collaborative work environment with cross-functional teams.

• Professional development and training opportunities.