Mid-Level Data Analyst – SME CRM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist in the development of the SME CRM strategy by leveraging data, understanding customer behavior, and identifying business opportunities.

• Evaluate the SME customer segment to uncover chances for acquisition, activation, engagement, retention, reactivation, cross-selling, upselling, and reducing churn.

• Create analyses aimed at personalizing communications, offers, and customer journeys.

• Relate analytical insights to CRM strategies to enhance conversion rates, engagement, usage frequency, product adoption, lifetime value (LTV), and campaign effectiveness.

• Aid in defining, monitoring, and analyzing CRM KPIs.

• Conduct essential research on usage behaviors, consumption patterns, customer journeys, propensities, and opportunities to strengthen customer engagement.

• Foster a data-centric CRM culture.

• Design, implement, and refine segments for campaigns, communication initiatives, journeys, and CRM projects.

• Collaborate with operations, channel, and technology teams to ensure data quality, consistency, and accuracy.

• Contribute to the creation of automated, dynamic, and behavior-driven customer journeys.

• Assist in orchestrating multichannel communications, including email, WhatsApp, phone, push notifications, and in-app messaging.

• Support the integration and organization of various data sources.

• Identify enhancements in data processes, governance, segmentation criteria, data cleansing, and audience prioritization.

• Develop, maintain, and improve dashboards, reports, and executive summaries of CRM performance.

• Build segments based on demographic, transactional, behavioral, commercial, engagement, and product usage data.

• Assist in creating models, scores, propensity audiences, clusters, and prioritization guidelines.

• Structure A/B tests and incremental impact assessments.

• Analyze data from diverse channels and suggest optimizations.

• Convert complex data into straightforward narratives and actionable business opportunities.

• Produce ongoing insights about audiences, channels, and key moments throughout the customer journey.

⛳️ Requirements

• Proven experience in data analysis, CRM, marketing analytics, customer intelligence, or related disciplines.

• Proficient in SQL for data extraction, manipulation, and analysis.

• Advanced skills in Excel or Google Sheets.

• Experience with BI and data visualization tools such as Power BI, Tableau, Looker, or equivalent platforms.

• Capability to perform performance, funnel, cohort, segmentation, and behavioral analyses.

• Understanding of CRM and digital marketing metrics, including customer lifecycle, retention, churn, LTV, conversion, and engagement.

• Familiarity with CRM, marketing automation, or MarTech platforms like Salesforce, Adobe Campaign, Braze, Oracle, RD Station, or similar tools.

• Knowledge of A/B testing methodologies, business hypotheses, impact measurement, and experimentation techniques.

• Familiarity with Python, R, or other data analysis programming languages is an advantage.

• Understanding of predictive models, clustering, propensity modeling, offer recommendations, or audience prioritization is beneficial.

• Strong analytical and investigative capabilities.

• Business acumen to align data with strategic decisions, actions, and outcomes.

• Effective communication skills to convey technical analyses into clear recommendations.

• Strong organizational skills and attention to detail.

• Proactive in identifying opportunities, risks, inconsistencies, and potential improvements.

• Collaborative approach for working with cross-functional teams.

• Results-driven mindset.

• Ability to prioritize tasks in a fast-paced environment.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• An environment that promotes balancing careers with personal commitments and interests.

• Well-being initiatives available to all staff.

• Recognized as a Great Place To Work™.

• Certified as a Top Employer.

• Achieved a 4.6 rating on Glassdoor.

• Offers exceptional experiences and career advancement opportunities for employees.