Meta Ads Strategist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and future steps.

• Prepare and dispatch bi-weekly performance reports no less than 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Cultivate strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and foster growth.

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign parameters.

• Track performance on a daily basis and adjust strategies based on cost-per-appointment and other vital metrics.

• Identify underperforming campaigns and craft strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, with a significant emphasis on Meta advertising.

• Experience in managing multiple client accounts concurrently and engaging in client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance targets while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Eligibility for a Performance Bonus.