Media Planning Associate

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Acquire a solid understanding of the interplay between digital channels within integrated media strategies, such as programmatic display, video, CTV, audio, paid social, and paid search.

• Assist in the creation of media proposals for designated accounts utilizing PowerPoint presentations or Word documents.

• Observe Integrated Media Planners on more intricate accounts.

• Develop knowledge of media metrics and aid in formulating performance measurement strategies.

• Oversee internal workflows and timelines for assigned accounts.

• Serve as a primary contact for daily requirements on designated accounts.

• Collaborate with Integrated Media Planners on complex projects.

• Keep abreast of developments in the digital media landscape and the capabilities of Basis Tech.

• Spot opportunities and contribute to account growth.

• Gain insights into planning, buying, reporting, and delivery processes.

• Link internal teams to client requirements.

• Analyze campaign performance data, media briefs, and industry trends to inform strategic decisions.

• Participate in the execution and communication across both internal and client-facing initiatives.

⛳️ Requirements

• Ability to think strategically and provide proactive client service.

• Strong communication skills, especially in client interactions.

• Excellent problem-solving and issue resolution abilities.

• Capability to thrive in a cross-functional team setting.

• Enthusiasm for learning and keeping updated on media research and systems.

• Intermediate proficiency in MS Excel and PowerPoint.

• Dedication to fostering inclusive and respectful environments.

• Thoughtful collaboration approach, design, and decision-making that emphasizes equity, access, and ongoing learning.

• 6+ months of experience in digital media planning and/or buying is advantageous.

• Hands-on experience with DSP buying is a plus.

• Previous experience in holistic media planning is a plus.

• Familiarity with digital reporting dashboards like Datorama is a plus.

• Experience in purchasing Paid Search and/or Paid Social ads is advantageous.

• Basis Certification is a plus.

🏝️ Benefits

• Flexible work week.

• 401k/RRSP matching.

• Mental health support.

• Paid sabbaticals.

• Generous parental leave.

• Flexible work options.

• Competitive benefits.

• Potential bonuses.

• Potential equity.

• Interview accessibility assistance.