Media Planner

This is a fully remote position, open to applicants in United States.

📋 Description

• Design media plans that effectively engage target audiences to boost sales and enhance brand visibility.

• Create media plans, optimization reports, and various media-specific documentation.

• Formulate audience-centric, multi-channel media recommendations by utilizing research, campaign performance data, competitive analysis, marketplace trends, and client objectives.

• Suggest campaign optimizations across different media channels, placements, products, and creative strategies.

• Assess the interaction of linear, streaming, digital video, social media, audio, search, retail media, out-of-home, and emerging platforms.

• Generate campaign analyses that illustrate the effectiveness of planning, testing, and media optimization.

• Facilitate test-and-learn initiatives by defining test parameters, tracking outcomes, gathering insights, and proposing optimization or scaling strategies.

• Assess response data and outputs from media attribution modeling.

• Convert performance metrics, attribution results, and marketplace context into clear insights for clients.

• Monitor data and media performance, adapting strategies to changing behaviors.

• Leverage research and data insights to inform media strategy and performance narratives.

• Review budgets, KPIs, media schedules, and timelines while ensuring budget accuracy.

• Uphold operational accuracy across budget pacing, planning inputs, schedules, specifications, timelines, trafficking details, billing assistance, and communication with activation teams.

• Utilize Nielsen, MRI, proprietary measurement tools, automation, AI, and data platforms.

• Work collaboratively with Media Planning, Client Services, Investment, Analytics, Strategy, Creative, and Project Management departments.

• Engage in both internal and external status meetings.

• Contribute to client-ready deliverables with clear narratives.

• Stay updated on audience behaviors, competitive dynamics, publisher and platform innovations, measurement changes, and new planning methodologies.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience.

• Two to four years of professional experience.

• Proficient knowledge of analytics tools, including MRI and Nielsen.

• Comprehensive understanding of various media channels.

• Familiarity with traditional, digital, streaming, and emerging platforms and their role in achieving full-funnel client objectives.

• A strong aptitude for statistics and mathematics.

• Capability to analyze data, pinpoint significant performance drivers, and convert findings into actionable recommendations.

• Excellent decision-making abilities.

• High level of attention to detail.

• Effective communication skills.

• A keen interest in the evolving media landscape.

• Willingness to learn new research, planning, reporting, automation, and AI-driven tools.

• Alignment with Rain’s Core Values.

• Local market experience is preferred.

• Previous experience in the healthcare industry is an advantage.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer matching and immediate eligibility.

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays per year.

• 12-18 weeks of paid family and medical leave.

• Monthly Work-From-Home allowance.

• Medical, Dental, and Vision insurance coverage.

• Flexible First work environment.

• Investment in employee development, technology, and resources.

• Opportunities for virtual and in-person connections.

• An entrepreneurial and welcoming culture.