Media Manager, CPG

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the execution and performance analysis of paid advertising campaigns across our client portfolio.

• Collaborate with lead Strategists or take full ownership of the end-to-end strategy for designated core clients.

• Ensure precise setup, tracking, naming conventions, and rigorous quality assurance across Meta, Google, TikTok, and other paid advertising platforms.

• Independently manage timelines, budgets, pacing, and daily campaign performance.

• Implement and enhance paid advertising initiatives, including ad creation, reporting, pacing, and performance tracking.

• Identify opportunities for growth, develop test hypotheses, and suggest optimizations based on data analysis.

• Incorporate client goals, limitations, and brand specifics into both execution and strategy.

• Address performance fluctuations, technical challenges, and campaign adjustments with a solution-oriented mindset.

• Monitor budget pacing and proactively identify risks or opportunities.

• Oversee client testing roadmaps, outline next steps, and prioritize experiments.

• Ensure timely delivery of campaign launches, updates, and key deliverables.

• Compile and present performance reports and recaps utilizing effective data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, which includes Power Circuit and nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, and process enhancements.

• Employ AI technologies to boost efficiency, performance evaluation, and operational workflows.

• Achieve key performance indicators, including $20K revenue per employee and 90% client retention assessed biannually.

⛳️ Requirements

• Advanced proficiency in spoken and written English is required.

• 1–2 years of experience in digital marketing; experience in an agency setting is preferred.

• At least 1 year of Direct Response marketing experience, particularly in E-Commerce; experience in Lead Generation and B2B is a plus.

• Minimum of 1 year of experience with Meta or Google Ads for direct response campaigns; familiarity with additional platforms is beneficial.

• At least 1 year of experience leading paid advertising strategies for direct response marketing initiatives.

• 1+ years of experience with Google Analytics and Shopify; experience with other technical platforms is advantageous.

• A minimum of 1 year of experience in client-facing roles and communication management.

• Strong Excel skills, including advanced features.

• Excellent data analytics capabilities.

• Reliable, self-motivated, organized, and proficient in time management.

• An entrepreneurial spirit, with a passion for problem-solving, ongoing learning, and personal growth.

🏝️ Benefits

• Equal Opportunity Employer.

• No application, processing, or training fees at any stage of recruitment or hiring.