Media Buyer

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Establish and oversee paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other pertinent channels.

• Design campaign frameworks, target audiences, develop bidding strategies, determine placements, and manage budget distribution.

• Track and enhance campaigns by analyzing ROAS, CPA, CTR, CPC, and conversion rates.

• Review campaign data to discern performance patterns, challenges, and areas for improvement.

• Execute A/B testing for creatives, target audiences, and campaign methodologies.

• Oversee campaign budgets, pacing, and scaling to meet performance objectives.

• Ensure precise tracking through Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters.

• Generate regular performance reports containing key insights and actionable suggestions.

• Collaborate with creative and strategy teams to ensure campaign alignment with marketing goals.

• Resolve issues related to campaign delivery, tracking, and adherence to advertising policies.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related discipline.

• 2–4 years of practical experience in media buying or performance marketing.

• Hands-on experience managing paid advertising campaigns on Meta Ads and Google Ads; familiarity with TikTok Ads is a plus.

• A solid comprehension of audience targeting, campaign optimization, budget management, and performance metrics.

• Proficient understanding of GA4, Meta Pixel, Conversion API, and Google Tag Manager.

• Expertise in Excel or Google Sheets for reporting and data analysis purposes.

• Strong analytical, organizational, and problem-solving capabilities.

🏝️ Benefits

• Flexible working hours