Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, establish, oversee, and enhance paid media campaigns on Google Ads and Meta Ads.

• Assess campaign performance and track the advancement of key performance indicators on a daily basis.

• Administer investments and allocate budgets for each client effectively.

• Discover optimization opportunities and suggest necessary adjustments to campaigns.

• Execute performance analyses and interpret data to facilitate informed decision-making.

• Track metrics including CTR, CPC, CPM, CPA, CPL, ROAS, and conversions.

• Assist in crafting media strategies that align with clients’ business goals.

• Generate reports and conduct performance analyses.

• Engage in meetings and alignment sessions with clients and internal teams as required.

• Collaborate with Account Management, Creative, Data, and other pertinent teams.

• Ensure the systematic organization of workflows, campaigns, deadlines, and deliverables for a portfolio of up to four clients.

⛳️ Requirements

• Practical experience in managing paid media.

• Previous experience in a marketing or advertising agency.

• Proficiency in Google Ads and Meta Ads.

• Understanding of performance metrics and key performance indicators.

• Capability to analyze data and pinpoint areas for improvement.

• Basic knowledge of campaign planning, setup, and optimization.

• Strong organizational skills to handle multiple clients, campaigns, and deadlines concurrently.

• Effective communication skills and the ability to collaborate across various teams.

• An analytical, curious, and results-driven mindset.

• A minimum of one year of professional experience in paid media, as stipulated by the screening knockout question.

• Familiarity with Google Ads and Meta Ads, as required by the screening knockout question.

🏝️ Benefits

• Flexible working hours.