Media Analyst

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Conduct analysis on media, audience, and channel performance across various brands to uncover trends, opportunities, and potential risks.

• Assist with ongoing and one-time reporting, business evaluations, and performance narratives.

• Convert performance data into actionable insights and strategic recommendations.

• Collaborate with the Analytics team on the development of KPIs, reporting methodologies, measurement frameworks, and test-and-learn initiatives.

• Explore changes in performance and address business inquiries regarding occurrences and underlying reasons.

• Ensure the accuracy of media data by verifying agency reports, dashboards, platforms, and internal data sources.

• Detect and rectify discrepancies in reporting, tracking challenges, and measurement deficiencies.

• Assist with governance related to tagging, tracking, and attribution.

• Enhance data quality and measurement consistency in collaboration with Analytics, Web, CRM, and agency teams.

• Uphold reporting standards, documentation, and operational procedures.

• Analyze audience performance and contribute to audience strategy and first-party data activation testing.

• Document insights on audience learnings, performance trends, and best practices.

• Evaluate agency reports, analyses, and recommendations.

• Aid in performance reviews, testing roadmaps, and measurement projects.

• Partner with Brand, Media, Analytics, CRM, Web, and other relevant stakeholders.

• Highlight risks, data issues, opportunities, and insights to leadership.

• Contribute to portfolio-level reporting, knowledge sharing, and the pursuit of continuous improvement.

⛳️ Requirements

• A minimum of 4 years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.

• A solid understanding of paid media channels, including Search, Social, Programmatic, Video, and both Traditional and Emerging Media.

• Familiarity with Google Tag Manager (GTM), campaign tagging frameworks, and the implementation of digital measurement.

• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.

• Experience collaborating with agency partners and cross-functional teams.

• Strong analytical, organizational, and problem-solving abilities.

• Advanced Excel proficiency and experience handling large datasets.

• Exceptional communication and presentation capabilities.

• Preferred: Experience with GA4, Looker Studio, Tableau, Power BI, or other similar reporting platforms.

• Preferred: Background in audience analysis, CRM data, CDPs, or first-party data activation.

• Preferred: Experience supporting testing, incrementality, attribution, or measurement initiatives.

• Preferred: Experience in a portfolio brand or franchise environment.

• Preferred: Agency experience or experience in supporting agency-managed media initiatives.

🏝️ Benefits

• Health and wellness benefits.

• Paid time off.

• Holiday pay.

• Early access to 50% of earned wages through myFlexPay.