Martech Operations Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Convert marketing and customer experience goals into precise business and technical requirements

• Collaborate with IT and technical teams to facilitate effective and scalable solutions

• Design and enhance cross-channel customer journeys

• Lead the analysis of campaign execution processes, journeys, and workflows

• Identify gaps, inefficiencies, and potential for automation and continuous improvement

• Supervise the setup of automated email campaigns, journey configurations, scheduling, testing, quality assurance, deployment, and ongoing optimization

• Assist with data architecture, integrations, and data flows necessary for marketing automation

• Manage multiple initiatives concurrently

• Balance long-term MarTech capabilities and strategic priorities with short-term campaign and operational needs

• Perform additional duties as assigned

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field

• Over 5 years of experience with Salesforce Marketing Cloud or a comparable marketing automation platform in development, administration, or marketing technology operations

• Experience with marketing data, automation workflows, campaign testing, and supporting data architecture

• Capability to translate business and marketing goals into clear functional and technical specifications

• Knowledge of marketing data architecture, integrations, automation workflows, and dynamic communications

• Strong analytical and problem-solving abilities

• Proficient in managing multiple projects and priorities through effective planning and organization

• Strong business insight

• Excellent cross-functional collaboration skills with Marketing, IT, Analytics, and other technical teams

• Outstanding written and verbal communication skills

• Ability to adapt and achieve results in a fast-paced, evolving environment

• Preferred experience in the telecommunications industry or a related field

• Preferred experience with MarTech, CRM, customer data, or marketing automation platforms

• Preferred experience with data analysis

• Preferred ability to perform SQL queries

• Preferred experience in supporting personalized, real-time, or data-driven customer communications

• Availability for occasional evenings or weekends during peak campaign periods, critical launches, or platform implementations

• Occasional travel may be necessary, estimated at up to 10% of the time

🏝️ Benefits

• Competitive medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Employee assistance program

• 401K plan with company match

• Voluntary benefits

• Paid time off programs

• Wellness support through physical, emotional, and financial health programs

• Flexible work arrangements / hybrid workforce

• Reasonable accommodation for applicants with disabilities or veterans