Martech Operations Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Convert marketing and customer experience goals into precise business and technical requirements

• Collaborate with IT and technical teams to facilitate effective and scalable solutions

• Design and enhance cross-channel customer journeys

• Evaluate campaign execution processes, journeys, and workflows to pinpoint gaps, inefficiencies, and opportunities for automation

• Supervise the setup of automated email campaigns, including journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization

• Assist in data architecture, integrations, and data flows essential for marketing automation

• Handle multiple initiatives concurrently while balancing long-term MarTech capabilities with immediate campaign and operational needs

• Execute additional tasks as assigned

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related discipline

• Over 5 years of experience with Salesforce Marketing Cloud or a comparable marketing automation platform in development, administration, or marketing technology operations

• Proficiency in marketing data, automation workflows, campaign testing, and supporting data architecture

• Capability to convert business and marketing objectives into clear functional and technical requirements

• Familiarity with marketing data architecture, integrations, automation workflows, and dynamic communications

• Strong analytical and problem-solving abilities

• Proficient in managing multiple projects and priorities through effective planning and prioritization

• Strong business insight

• Excellent collaboration skills across functions with Marketing, IT, Analytics, and other technical teams

• Outstanding written and verbal communication skills

• Ability to adapt and achieve results in a fast-paced, evolving environment

• Preferred experience in the telecommunications industry or a related field

• Preferred experience with MarTech, CRM, customer data, or marketing automation platforms

• Preferred experience supporting personalized, real-time, or data-driven customer communications

• Availability for occasional evenings or weekends during peak campaign times, critical launches, or platform implementations

• Up to 10% travel may be required

🏝️ Benefits

• Competitive compensation

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Employee assistance program

• 401(k) plan with company match

• Voluntary benefits

• Paid time off programs

• Options for remote, hybrid, or office work arrangements based on position, business needs, and individual circumstances

• Occasional travel for vendor meetings, industry conferences, or internal team events