Marketing Specialist – Content & Growth

This is a fully remote position, open to applicants in China.

📋 Description

• Oversee and develop localized content for WeChat, Xiaohongshu, and various digital platforms.

• Address user inquiries and comments promptly.

• Take charge of KOL outreach and collaboration, which includes identifying creators and managing partnerships.

• Facilitate community engagement and referral programs.

• Organize and coordinate livestreams, both online and offline events, along with partner activities from start to finish.

• Create marketing materials, manage resources, and execute events.

• Assist in the implementation of campaigns across Xiaohongshu and Baidu, including ad creatives and content management.

• Generate localized marketing assets and website content that align with global brand standards.

• Provide support for various marketing initiatives and projects as required.

• Collaborate closely with the China Marketing Lead and the global marketing team.

• Aid Expatrio's digital platform tailored for international students and professionals relocating to Germany.

⛳️ Requirements

• 2–3 years of experience in digital marketing, social media, and content creation.

• Strong copywriting abilities tailored for WeChat and Xiaohongshu.

• Practical experience in executing campaigns, livestreams, or events.

• Direct experience with KOL outreach and collaboration.

• Basic understanding of Baidu Ads and Xiaohongshu Ads.

• Proficiency in Canva, Xiumi (秀米), and Google Workspace.

• Excellent project coordination, ownership, and execution skills.

• Fluency in both English and Mandarin Chinese.

• Experience in an international or cross-cultural setting.

• A Bachelor's degree is required.

• Preference for candidates based in Shanghai.

• Preference for those with overseas study or work experience.

• Community or event marketing experience is preferred.

• Experience working with international brands or products is advantageous.

• A CV and 3–5 relevant work samples or portfolio are required for application.

🏝️ Benefits

• Flexible working hours.

• Opportunities for individual professional and personal development.

• An international, diverse, and intrinsically motivated team.

• An autonomous and progressive work environment characterized by low hierarchies and quick decision-making.