Marketing Ops Systems and Analytics Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the technical administration and governance of HubSpot, Marketo, and SharpSpring across the four product lines of EverHealth.

• Oversee system configuration, user access, data governance, integrations, database maintenance, and platform synchronizations.

• Manage the integration of Salesforce marketing, including field mapping, object synchronization rules, error monitoring, and governance of data flow.

• Establish and uphold cross-product naming conventions and taxonomy.

• Cultivate vendor relationships with marketing automation and integration tool providers.

• Create and sustain behavioral and firmographic lead scoring models.

• Manage lead routing from marketing automation systems to Salesforce, ensuring no routing failures occur.

• Develop lifecycle automation and nurture workflows for new leads, re-engagement of MQLs, lost opportunities, and win-back sequences.

• Oversee data enrichment for Ideal Customer Profile (ICP) and ensure data is accurately transferred into Salesforce and marketing automation platforms.

• Assess and pilot AI-driven marketing infrastructure tools, and take ownership of predictive and AI-assisted lead scoring.

• Construct dashboards, data models, pipelines, and establish a single source of truth for marketing KPIs.

• Manage full-funnel attribution from the initial touchpoint to closed-won across all four products.

• Develop ICP models and pinpoint high-converting, high-retention segments using Revenue Analytics.

• Implement and oversee multi-touch attribution across marketing automation platforms and Salesforce.

• Prepare marketing presentations for monthly and quarterly business reviews, and create weekly KPI reports.

• Manage integrations between marketing automation platforms, Salesforce, and business intelligence tools.

• Utilize LLMs to draft reporting commentary and enforce review and approval processes prior to distribution.

• Report directly to the Head of GTM Systems and Process Optimization, collaborating cross-functionally with Marketing leadership, RevOps Analytics, and GTM Systems.

⛳️ Requirements

• Minimum of 4 years in Marketing Operations with hands-on experience managing at least two enterprise marketing automation platforms (HubSpot, Marketo, Pardot, SharpSpring, or similar).

• Proven track record of managing a Salesforce-marketing automation platform integration, including sync rules, field mapping, and resolution of data flow issues.

• Experience in creating lead scoring models from the ground up and refining them over time.

• Background in developing lifecycle automation and nurturing programs.

• Strong reporting and analytical skills utilizing SFDC reports, marketing automation platform analytics, and at least one business intelligence tool.

• Knowledge of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations.

• Excellent communication skills with the ability to influence executive teams and external agencies.

• Capability to explain technical concepts to non-technical stakeholders.

• Familiarity with AI tools relevant to marketing operations, such as LLMs, AI-enhanced marketing automation features, or predictive analytics tools.

• Experience managing multiple marketing automation platform instances concurrently.

• Experience in the healthcare or health-tech industry, including understanding HIPAA marketing constraints, BAA requirements, and healthcare buyer personas.

• Experience with data enrichment tools like ZoomInfo, Clearbit, or 6sense.

• Proficiency in multi-touch attribution modeling.

• Understanding of revenue operations concepts including pipeline contribution, MQL-to-SQL conversion rates, CAC, LTV, and NRR.

• Must be authorized to work in the United States without sponsorship.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or a hybrid model.

• Ongoing investment in your professional development.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.