Marketing Manager – Fixed Term, Maternity Cover

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Lead the planning of channel and co-marketing initiatives and oversee programs that fund and support the partner pipeline, including MDF/PDF, lead sharing, trial campaigns, and annual joint marketing strategies.

• Design, implement, and assess enablement programs that encompass partner readiness, onboarding, ongoing training, and certification.

• Convert territory and regional revenue objectives into partner marketing strategies and campaigns exclusive to channels.

• Manage partner newsletters, portal updates, and communications regarding releases.

• Develop annual joint marketing strategies with strategic partners and monitor their execution and effectiveness.

• Oversee the Partner Development Fund program, which includes reviewing and approving requests, tracking activities, and reporting on returns.

• Administer the Partner Trial Program and lead-sharing initiatives, focusing on partner follow-up and conversion rates.

• Collaborate with Product Marketing, Direct Sales, and other go-to-market teams on partner-oriented plans and campaigns.

• Sustain relationships with channel partners and Channel Managers as the primary marketing contact.

• Manage the cadence of partner training and the partner-facing Learning Management System (LMS).

• Update curricula, retire outdated materials, publish modules in conjunction with product launches, and ensure certification requirements remain current.

• Develop role-specific learning paths, sales plays, certification tracks, product documentation, competitive battle cards, and objection-handling resources.

• Conduct workshops and live sessions for priority partners in collaboration with regional Channel Managers.

• Monitor training, certification, and enablement engagement metrics to enhance program effectiveness.

⛳️ Requirements

• A minimum of 5 years in channel or partner-facing positions, including channel marketing, partner enablement, channel management, or a combination thereof.

• Experience with an indirect sales model involving resellers, VARs, and distributors.

• Practical experience in developing joint marketing plans with individual partners.

• Proven track record in managing regular partner-facing communications such as newsletters, portals, or resource hubs.

• Hands-on experience with managing MDF, co-op funds, or similar partner marketing budgets, including approvals and performance evaluation.

• Background in designing and executing training programs or certification paths for sales-oriented audiences.

• Experience in confidently delivering workshops or live sessions.

• Proficiency in creating partner-facing product documentation, competitive battle cards, and sales strategies.

• Experience collaborating with a channel or indirect sales team, translating commercial objectives into partner marketing activities and reporting on revenue contributions.

• Familiarity with LMS platforms, PRM or partner portals, marketing automation, and CRM reporting.

• Ability to manage multiple concurrent partner programs and stakeholder relationships effectively.

• Strong commercial and analytical mindset, comfortable working with data.

• Capability to influence without direct authority across independent partner businesses and internal go-to-market teams.

• Clear and structured written and verbal communication skills, including the ability to present plans and results effectively.

• Strong editorial judgement regarding partner-facing content and enablement materials.

• Ability to build relationships across diverse cultures.

• Professional proficiency in verbal and written English is essential.

• Applicants must possess a valid work/residence permit for Bulgaria.

🏝️ Benefits

• Options for hybrid or remote work arrangements.

• Assurance of confidentiality for all applications received.