Marketing Manager – Engagement

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Formulate and implement strategies to enhance app downloads and user activations within both client and open markets.

• Oversee paid media campaigns while exploring new acquisition channels.

• Utilize app, CRM, push notifications, and email platforms to maximize reach and conversion rates.

• Foster ongoing user engagement and promote repeat usage of the app.

• Boost offer redemption rates and enhance customer lifetime value.

• Manage CRM campaigns encompassing push notifications, email, and in-app messaging.

• Execute personalization and lifecycle marketing strategies.

• Plan and carry out marketing campaigns that are seasonal, merchant-led, and exclusive to FNB.

• Supervise the complete campaign delivery across relevant channels.

• Take ownership of the social media strategy.

• Create content, develop calendars, establish posting schedules, and engage with the community.

• Track and optimize content and channel performance.

• Collaborate with sales and account management to enhance merchant visibility and performance.

• Develop campaigns aimed at driving footfall and revenue for partner merchants.

• Monitor and report app downloads, activations, monthly active users (MAU), redemption rates, retention, and campaign ROI.

• Analyze user behavior and campaign performance to pinpoint optimization opportunities.

• Conduct A/B testing and implement continuous improvement initiatives.

• Coordinate efforts with FNB, internal teams, external partners, product, and technology teams.

• Manage relationships with external agencies and service providers as necessary.

⛳️ Requirements

• At least 5 years of experience in digital, growth, or performance marketing.

• 1 to 3 years of experience in CRM and campaign execution.

• Proficiency in CRM tools like MoEngage, Salesforce, or IBM Unica.

• Basic knowledge of HTML/CSS for creating email templates.

• Bachelor’s degree in marketing, business, or a related field.

• Strong analytical skills and a data-driven mindset.

• Experience collaborating cross-functionally with various stakeholders.

• Exceptional communication and project management abilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• Access to health and wellness programs.

• A dynamic and inclusive work environment.