Lifecycle & Customer Marketing Manager

This is a fully remote position, open to applicants in United States, +28 more locations.

📋 Description

• Manage the pre-sale process from initial lead through Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), and opportunity stages.

• Reintegrate closed-lost and stalled opportunities back into the sales pipeline.

• Develop and enhance nurture programs utilizing lead scoring, lifecycle stages, and handoff protocols.

• Create onboarding, adoption, expansion, and renewal initiatives across HubSpot email, HubSpot agents, and Appcues.

• Collaborate with Product Marketing for feature and product launches targeting existing clients.

• Conduct A/B and multivariate testing involving subject lines, content, creative elements, and channels.

• Evaluate and report on the pre-sale funnel, the pipeline influenced by programs, and post-sale success metrics.

• Take charge of customer advocacy, reviews, newsletters, and communication regarding product updates.

• Utilize AI technologies to automate and tailor campaigns.

• Ensure email deliverability, maintain list hygiene, manage preference centers, and adhere to CAN-SPAM, GDPR, and CASL regulations.

• Report directly to the VP of Marketing and collaborate with Customer Operations, Demand Generation, Product Marketing, Sales, and Customer Success teams.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle, email, CRM, or customer marketing, with at least 3 years in a SaaS environment.

• Proven success in lifecycle programs that positively impacted revenue metrics.

• Extensive hands-on experience with marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, or comparable tools.

• Strong understanding of segmentation, lead scoring, lifecycle stages, and CRM data management.

• Experience leveraging product usage data to initiate and customize campaigns.

• Proficient in testing and analytics, including report generation and cohort analysis.

• Excellent concise writing skills and conversion-oriented copywriting abilities.

• Cross-functional collaboration experience with Sales, Customer Success, and Product teams.

• Ability to thrive in a fast-paced, growth-oriented environment with some ambiguity.

• Early adopter of AI technologies with a keen interest in enhancing personalization, content, and testing processes.

• Familiarity with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom.

• Experience in a SaaS company focused on short-term rentals, property management, or vacation rental operators is advantageous.

• Background in marketing to SMBs and independent operators is a plus.

• Knowledge of account-based or signal-based marketing strategies is beneficial.

• Experience with customer advocacy, referral, or review programs is an asset.

• Basic understanding of SQL or business intelligence tools like Metabase, Looker, or Tableau is a bonus.

🏝️ Benefits

• Remote-first work culture.

• Commitment to equal opportunity and an inclusive work environment.

• Support available during the application process.

• Chance to work at the intersection of AI and hospitality.

• High-visibility position offering meaningful contributions from day one.