Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Conduct a thorough audit of AEO and content.

• Execute technical audits of the site, assessing infrastructure, loading speeds, crawlability, indexation, canonicalization, and site structure for answer engines.

• Evaluate content for issues related to cannibalization and duplicate content, systematically removing them.

• Identify critical AEO phrases and high-intent queries.

• Measure and report on LLM visibility utilizing tools like Peec ai.

• Monitor Lumiform’s visibility across ChatGPT, Claude, Perplexity, and other answer engines.

• Enrich and enhance current use case pages with authoritative content depth.

• Incorporate various content formats and sub-use-case structures while optimizing for quality and depth.

• Develop alternative and comparison pages for significant competitors.

• Audit and eliminate topic guides and listicles that do not enhance visibility or fall outside the ICP and positioning.

• Create new listicles and comparison pages based on ideal use cases.

• Prepare content briefs for writers, detailing answer-engine structure, questions, semantic patterns, and the required depth.

• Design and produce benchmark reports that showcase category leadership in inspection and audit software.

• Identify research opportunities, design studies, gather user and organization data, anonymize and aggregate findings, and publish reports.

• Produce videos addressing must-win questions and incorporate them into pages for answer-engine discovery.

• Monitor PPC performance across platforms such as Google Ads, Microsoft Ads, and other paid channels like ChatGPT Ads.

• Track ROI, conversion rates, and quality scores.

• Collaborate with the PPC freelancer on campaign optimization, bid management, and audience targeting.

• Ideally assume full responsibility for PPC management, reducing reliance on external freelance support.

• Work closely with the founders to implement strategies hands-on alongside two content writers.

⛳️ Requirements

• Minimum of 5 years of marketing experience.

• At least 1–2 years of experience in managing teams.

• Profound hands-on knowledge in AEO and AI-driven search optimization.

• Experience in executing content strategies specifically for LLMs and structuring content to be cited by answer engines.

• Familiarity with prompt-driven discovery or creating content that performs well in ChatGPT and similar platforms.

• Understanding of writing for AI consumption.

• Strong foundational knowledge of how answer engines operate, including the evaluation and citation process by LLMs.

• Insight into what makes content rankable in answer engines and how positioning and authority influence recommendations.

• Proficiency in tools such as Google Search Console, Screaming Frog, Ahrefs, Keyword com, and Peec ai.

• Analytical and systematic thinking abilities.

• Comfortable with content operations and workflow processes.

• Capability to brief writers on answer engine strategies, provide structured feedback, and uphold quality standards.

• A top university degree or equivalent self-directed learning that demonstrates proficiency.

• Strongly preferred: experience in managing writers or editorial teams.

• Strongly preferred: experience in creating benchmark reports or original research content.

• Strongly preferred: familiarity with WordPress as a headless CMS or other similar flexible content management systems.

• Strongly preferred: experience in B2B SaaS marketing, particularly in vertical software or inspection and operations software.

• Strongly preferred: experience in PPC management and optimization.

🏝️ Benefits

• Make a positive social impact by safeguarding frontline workers and customers from preventable harm.

• Join an international team with flat hierarchies.

• Enjoy real decision-making autonomy.

• Opportunity to develop a significant growth channel from the ground up.

• Work fully remotely.

• Choose your preferred workspace.