Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement integrated marketing campaigns across email, digital media, social platforms, and events to enhance pipeline and brand visibility.

• Take charge of content development and calendar coordination, which includes blog articles, case studies, website text, and sales support materials.

• Collaborate with the Sales team to ensure messaging alignment, support campaigns with qualified leads, and monitor contributions from marketing-sourced pipelines.

• Oversee and improve both paid and organic digital channels, such as SEO, paid social media, and search engine marketing.

• Organize webinars, virtual events, and presence at industry conferences, handling logistics and promotional activities.

• Monitor, analyze, and report on campaign effectiveness and marketing key performance indicators (KPIs).

• Ensure brand consistency across all customer-facing materials and channels.

• Assist in product marketing initiatives, including messaging, positioning, competitive research, and go-to-market strategies for new features or product launches.

• Manage marketing platforms and tools, such as HubSpot or similar marketing automation/customer relationship management (CRM) systems.

• Work alongside Sales, Product, and leadership teams on go-to-market initiatives.

⛳️ Requirements

• A minimum of 3 years of marketing experience, preferably within B2B SaaS; experience in cybersecurity, compliance, or GRC is an advantage.

• Excellent writing and content creation capabilities, with a portfolio showcasing end-to-end ownership of campaigns or content.

• Familiarity with supporting field programs and events that generate pipeline growth.

• Some experience in product marketing, including positioning, messaging, launches, or competitive analysis, is a plus.

• Proficiency in marketing automation and CRM platforms; HubSpot is preferred.

• Comfort in navigating multiple channels and priorities in a fast-paced, resource-constrained environment.

• A data-driven approach with experience in tracking and analyzing campaign performance.

• Capability to work independently while fostering collaboration across Sales, Product, and leadership teams.

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

🏝️ Benefits

• Competitive salary and performance-based bonus structure.

• Meaningful equity in a rapidly growing company.

• Remote-first culture with flexible paid time off (PTO).

• Access to a supportive, execution-oriented leadership team.

• Opportunity to influence the growth and foundation of a high-impact SaaS brand.

• A team that values collaboration, accountability, and transparency.

• Comprehensive benefits package.