Marketing Lead – Head of B2B Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Articulate TubeScience's positioning, messaging, and differentiation within the advertising landscape

• Create a compelling narrative surrounding performance creative infrastructure, AI-driven capabilities, and pay-for-performance models

• Establish authority on creative as a performance driver, partnership advertising, and outcome-centric advertising

• Oversee B2B marketing strategy, priorities, budget, and performance metrics

• Develop integrated campaigns across both paid and organic channels, including content, email, events, partnerships, and account-based marketing

• Collaborate with Sales to identify ideal customer profiles, target key accounts, and align marketing investments with qualified pipelines, opportunity progression, and revenue generation

• Create customized programs for healthcare, financial services, and other regulated sectors

• Shape positioning, packaging, and launches for new products, platform partnerships, and commercial models

• Clarify how proprietary technology, AI workflows, creative testing, and production frameworks deliver measurable value to advertisers

• Leverage market and customer insights to drive go-to-market strategies

• Transform customer performance data into case studies, proof points, and narratives specific to various verticals

• Prepare executive presentations, sales materials, proposals, and content aimed at CMOs, growth leaders, media executives, agencies, and procurement teams

• Identify opportunities for customer advocacy in collaboration with customer-facing teams

• Enhance visibility through events, executive thought leadership, public relations, and strategic partnerships

• Cultivate relationships with industry publications, analysts, advertising platforms, and relevant communities

• Establish the operational rhythm, measurement framework, and scalable processes for the marketing function

• Maintain a hands-on approach and lead external agencies or contractors as necessary

• Recommend targeted hires and specialist support when marketing ROI and business needs justify the investment

• Collaborate closely with executive leadership, Sales, Partnerships, and creative and technology teams

⛳️ Requirements

• Over 8 years of experience in B2B marketing, with a focus on strategy and measurable business outcomes

• Significant experience with advertising platforms, AdTech, DSPs, marketing technology, or similarly advanced solutions marketed to brands and agencies

• Extensive knowledge of paid social media, performance advertising, agency relationships, and enterprise buyer decision-making

• Proven success in establishing positioning, product marketing, go-to-market strategies, and demand generation that drive qualified pipelines and revenue

• Ability to simplify complex technology and commercial models into compelling customer value propositions

• Excellent writing, storytelling, and executive communication abilities

• Strong confidence in collaborating with senior Sales and executive leaders, challenging assumptions, and influencing decisions

• A strategic and hands-on builder’s mentality; adept at prioritizing, testing, measuring, and executing with limited initial resources

• Particularly relevant experience includes building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure firm

• Experience marketing to enterprise advertisers and managing intricate multi-stakeholder sales processes

• Knowledge of ecosystem or partnership marketing involving Meta, Google, AppLovin', TikTok, Snap, or other major platforms

• Experience within healthcare, financial services, insurance, or other regulated industries

• Proven track record in developing category narratives that challenge established business models

🏝️ Benefits

• Play a key role in defining a category and challenging traditional agency economics with a model focused on advertiser performance

• Build upon a unique creative infrastructure, technology, performance data, and customer outcomes

• Work at the nexus of AI, creativity, and advertising—directly impacting the company's market narrative and growth strategies

• Begin with authentic individual ownership and the chance to construct a team deliberately as results warrant

• Enjoy genuine strategic ownership and autonomy to set priorities, influence positioning and commercial strategies, and achieve measurable outcomes

• Have the opportunity to propose targeted hires and specialist support as evidenced by marketing ROI and business needs justify the investment