Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop AVIAN’s AI-centric marketing operational framework from scratch

• Take charge of LinkedIn, founder-brand content, and thought leadership in the fields of industrial fire prevention, insurance, and manufacturing

• Leverage AI workflows to generate programmatic content across customer narratives, vertical pages, SEO/AIO pages, outbound materials, and sales support

• Establish AI-powered outbound research and enrichment processes for key accounts, sectors, and decision-making committees

• Create lifecycle automation that includes lead scoring, reactivation, segmentation, trigger-driven campaigns, and sales transitions

• Enhance website conversion rates, landing pages, SEO, and AI-search visibility

• Transform trade fairs into sales opportunities through pre-event targeting, content creation, booking processes, on-site assistance, and post-event follow-up

• Develop and oversee streamlined growth experiments across paid, organic, email, content, and partner channels

• Collaborate closely with sales to convert marketing efforts into qualified leads and revenue

• Monitor performance, discontinue ineffective strategies, and build reproducible systems

• Function as a proactive individual contributor: write, build, automate, launch, analyze, and refine

• Report directly to the CEO

⛳️ Requirements

• Experience as the primary or secondary marketing hire in a B2B startup, preferably in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, insurance-tech, or a similar sector

• Demonstrated success in generating pipeline within a startup or scale-up environment

• Proven experience with functional AI workflows in production, rather than just prompting or experimentation

• Capability to showcase AI workflows developed, such as outbound research agents, enrichment pipelines, programmatic content systems, lifecycle automation, custom GPTs, Claude projects, Clay workflows, Lindy agents, n8n automations, or similar

• Public demonstration of an AI-native marketing perspective, through writings, side projects, GitHub contributions, Loom walkthroughs, developed tools, or documented workflows

• Strong content creation skills across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement

• Solid demand-generation instincts across inbound and outbound support, events, lifecycle, and conversion

• Hands-on experience with HubSpot or comparable CRM and marketing automation platforms

• Ability to function independently without a large team, agency support, or perfect processes

• Strong analytical skills and clear ROI-focused thinking

• High sense of ownership, direct communication style, and proactive approach

• Proficient in English

• Nice-to-haves: experience in marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators

• Nice-to-haves: background in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety technology, or hardware-enabled SaaS

• Nice-to-haves: familiarity with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization

• Nice-to-have: experience in planning and executing marketing for trade fairs

• Proficiency in German is a nice-to-have

• Residing in Zurich, Europe, or a major U.S. industrial hub is a nice-to-have

• Fluent in English

🏝️ Benefits

• Performance-based variable compensation linked to pipeline and ARR milestones

• Equity participation

• Authority over budget for tools, experiments, events, and selective external support

• Flexible, high-trust working environment

• International team with a defined mission and strong customer orientation

• Direct reporting line to the CEO

• Complete ownership of AVIAN’s marketing operations

• Opportunity to establish an AI-forward function that can replace the efforts of a small team

• Clear mandate to generate pipeline, build brand authority, and create sustainable growth systems

• Chance to contribute to scaling AVIAN to $10M+ ARR and beyond

• Reasonable accommodations available upon request