Marketing Data Analyst – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct comprehensive analysis of funnels and campaigns across Coalition’s insurance and security sectors.

• Identify areas of funnel leakage, evaluate channel performance, and suggest necessary improvements.

• Deliver data-driven insights and recommendations to campaign managers, growth leads, and marketing executives.

• Integrate data from CRM systems, marketing automation tools, advertising, web analytics, and sales engagement platforms.

• Report upstream data challenges to the Data Engineering, Data Science, or Sales Operations teams.

• Develop measurement frameworks, establish metrics, set benchmarks, and ensure alignment between marketing and sales standards.

• Manage the analytical narrative for monthly CMO Data Reviews and quarterly Marketing and GTM QBRs.

• Create and uphold weekly, monthly, and quarterly performance dashboards.

• Ensure metric definitions and tracking accuracy, and establish self-service reporting capabilities.

• Act as the main point of contact between Marketing, Data Engineering, Data Science, and Sales Operations.

⛳️ Requirements

• Over 5 years of experience in B2B marketing analytics.

• Proficiency in Looker.

• Active engagement and familiarity with Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and various Ad Platforms.

• In-depth knowledge of B2B marketing funnels, attribution principles, and performance metrics including CAC, LTV, conversion rates, and pipeline velocity.

• Outstanding capability to convey complex analytical insights clearly and effectively to non-technical stakeholders and executive leadership.

🏝️ Benefits

• Remote-first work culture.

• Inclusive environment.

• Equal opportunity for employment.

• Reasonable accommodations for qualified individuals with disabilities.