Marketing Data Analyst

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Develop the next generation of marketing automation solutions for the MarTech team.

• Design and implement autonomous AI agents that extract insights from digital campaigns and enhance marketing operations.

• Create automated workflows for campaign development, audience segmentation, creative assembly, launching, and ongoing optimization.

• Utilize AI/ML signals to execute dynamic bidding, budget pacing, and A/B testing across various channels.

• Engineer multi-agent systems to produce and refine personalized ad copy, images, and videos at scale.

• Establish and maintain adaptable data flows for real-time marketing activation.

• Design data architectures for dynamic content generation and automated campaign adjustments.

• Collaborate daily with the Performance Marketing team to translate KPIs and campaign goals into technical configurations.

• Ensure data accuracy, API reliability, and consistent deployments of AI agents across paid channels.

• Design, build, and implement autonomous AI agents using Claude, Gemini, and OpenAI for automated marketing workflows.

⛳️ Requirements

• Over 3 years of experience in performance/digital marketing analytics and marketing automation with practical knowledge in AI engineering.

• Comprehensive understanding of paid/performance marketing KPIs, media platform campaign structures, auction mechanics, targeting strategies, measurement, and APIs including Meta, Google Ads, and TikTok.

• Familiarity with MMP tools such as AppsFlyer and Adjust.

• Demonstrated experience in developing end-to-end campaign automation systems, including programmatic campaign creation, ML-driven optimization, and automated actions via ad platform APIs.

• Proficiency in SQL and Python.

• Experience in constructing configuration-driven architectures or rules engines, attribution models, and activation workflows.

• Expertise in building and orchestrating AI agents using foundational LLMs and integrating LLMs and AI agents with external tools and APIs.

• Exceptional adaptability and comfort with ambiguity.

• Strong product-focused mindset.

• Outstanding communication skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Collaborative and innovative work environment.

• Comprehensive health and wellness benefits.