Marketing Communications Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily communications for the loyalty program, including point accumulation, rewards, and exclusive member campaigns.

• Create, perform quality assurance, and launch scheduled email and SMS campaigns targeting retail (B2C) and wholesale (B2B) audiences.

• Conduct pre-send quality assurance checks on links, personalization, compliance language, opt-out language, and timing; monitor error rates and address issues.

• Construct and enhance customized audience segments for digital programmatic advertising.

• Ensure the accuracy of segmentation lists and opt-in/opt-out compliance in accordance with TCPA, carrier, and state regulations.

• Formulate and implement testing strategies across subject lines, content, audience segments, and send timings; assess results and refine campaigns accordingly.

• Create and oversee a social content strategy and calendar that aligns with business objectives, performance metrics, and platform trends.

• Enhance timing for email, SMS, and social communications, and optimize audience segmentation and channel strategy.

• Review campaigns for adherence to state cannabis advertising rules and platform guidelines; identify risks and escalate significant issues.

• Manage relationships with assigned marketing vendors, assessing their performance and service requirements.

• Collaborate with Brand Ambassadors to gather content from field and event activities.

• Work with Creative Services on assets and copy to ensure production deadlines are met.

• Monitor comments and direct messages, respond in line with brand guidelines, and escalate customer service or compliance-related issues as necessary.

• Generate and distribute communications to third-party partners, including product launches, promotions, sell-in materials, and co-branded campaigns.

• Analyze weekly and monthly performance metrics for email, SMS, and social media; detect trends and apply recommendations for improvement.

• Act as a subject-matter expert on channel strategy, segmentation, campaign performance, and communication best practices.

• Lead designated cross-functional marketing projects.

• Track key performance indicators such as send/publish timeliness, quality assurance defects, response times, campaign performance, and social media growth.

⛳️ Requirements

• A minimum of 2 years of marketing experience.

• Proficiency with social media scheduling and publishing tools, along with knowledge of platform-specific best practices (Meta, YouTube, TikTok, etc.) is essential.

• Outstanding organizational skills with a keen attention to detail and the ability to maintain a daily production pace across various channels.

• Excellent written and verbal communication abilities.

• Self-driven with a proactive approach to completing tasks.

• Reliable, punctual, and adaptable to occasional evening and weekend work.

• The role may involve occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds).

• Ability to sit at a desk and work on a computer for extended periods.

• Experience with email/SMS platforms (Klaviyo, Springbig, Alpine IQ, or similar) is preferred.

• At least 1 year of experience with CRM platforms (Hubspot, Salesforce, etc.) is advantageous.

🏝️ Benefits

• Paid time off (PTO), which includes 8 paid holidays per year (for full-time positions only).

• Medical, Dental, and Vision Insurance (for full-time positions only).

• 401k retirement savings plan (for full-time positions only).

• Company-paid Short-Term & Long-Term disability (for full-time positions only).

• Company-paid Life Insurance (for full-time positions only).

• Employee Assistance Program (EAP) (for full-time positions only).

• Employee referral program.

• Commuter benefits (for full-time positions only).

• Product discounts.

• Additional compensation incentives (tips, bonuses, etc.).