Market Development Associate, Latin America – Molecular Point-of-Care Diagnostics

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Investigate new markets and potential applications for molecular point-of-care diagnostics and formulate testable commercial hypotheses.

• Engage directly with customers, clinicians, veterinarians, laboratories, key opinion leaders (KOLs), universities, and various stakeholders to confirm opportunities.

• Identify target accounts and decision-makers, comprehend existing diagnostic workflows and unmet needs, and cultivate qualified opportunities.

• Establish relationships with KOLs, validation partners, and commercial allies, facilitating the transition of promising opportunities from evaluation to adoption.

• Collaborate with distributors and other partners while ensuring direct insight into end-customer requirements and market dynamics.

• Gather customer feedback, monitor competitor actions, analyze pricing insights, identify adoption barriers, and discover emerging opportunities.

• Maintain a disciplined approach to CRM, follow-up, and opportunity management, clearly communicating successes, challenges, and next steps.

• Assist in transforming molecular diagnostics technology into viable market opportunities, customer validation, local endorsements, qualified leads, adoption, usage, and sustainable commercial success.

⛳️ Requirements

• Proficient fluency in Portuguese.

• Strong working knowledge of English.

• Bachelor's degree or equivalent relevant experience.

• Excellent communication, research, and problem-solving abilities.

• Confidence in engaging with customers and external stakeholders.

• High level of ownership and commitment to follow-through.

• Willingness to travel frequently within Latin America.

• Proficiency in Spanish is an advantage.

• Experience or education in molecular diagnostics, in vitro diagnostics (IVD), point-of-care diagnostics, biotechnology, medical devices, life sciences, healthcare, or animal health is a plus.

• Background in market development, business development, customer development, commercialization, or field sales is advantageous.

• Experience collaborating with KOLs, laboratories, healthcare institutions, universities, distributors, or commercial partners is a plus.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Engage with a diverse range of stakeholders and contribute to meaningful advancements in healthcare.

• Potential for professional growth and development in the field of molecular diagnostics.