Manager, SEO Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and shape Sirva’s interactive digital strategy within the consumer moving sector.

• Ensure adherence to GEO best practices across web design, content development, linking, and various projects.

• Spearhead lead-generation initiatives for Sirva, Allied, and North American Van Lines across the United States, Canada, and the Asia Pacific region.

• Assess customer needs, capabilities, brand goals, competitive landscape, and online market potentials utilizing A/B testing.

• Supervise GEO, SEO, web development, social media, GMB listings, and video content for both B2C and B2B audiences.

• Manage relationships with vendors and agencies for GEO, A/B testing, promotions, review management, social media, and local search solutions.

• Conduct page-speed assessments and provide guidance to web developers and the IT team.

• Oversee financial planning and marketing budgets to optimize return on investment (ROI).

• Manage online and social media content, ensuring proper approvals and branding alignment.

• Develop strategies for generating, monitoring, and managing online consumer reviews.

• Take ownership of website conversion, traffic growth, content, and functionality across company websites.

• Formulate strategies for new technologies and programs.

• Lead online projects from ideation to launch, including communication regarding scope, budgets, prioritization, ROI, and timelines.

• Evaluate new technologies and provide leadership on their adoption.

• Create new web properties aimed at lead generation.

• Execute website integration and implementation, including analytics, application testing, and vendor coordination.

• Evaluate products, services, and vendors for use by moving agents.

• Lead vendor evaluations and request for proposal (RFP) processes.

• Serve as the in-house expert on interactive channels for moving agents.

⛳️ Requirements

• 4-7 years of experience in Marketing, including a minimum of 5 years in digital media at either a client or agency.

• Proven experience managing creative and media programs along with vendor relationships.

• Demonstrated success in managing, training, and developing employees.

• Experience in driving revenue-oriented programs.

• Exceptional presentation and writing abilities.

• Basic skills in Customer Relationship Management (CRM) and Content Management Systems (CMS).

• Moderate proficiency in HTML and CSS.

• Capability to work independently in an ambiguous environment and manage projects from inception to launch.

• Ability to function as a key member of a cross-functional team.

• High proficiency in MS Office, particularly in Excel and PowerPoint.

• Expert knowledge of Google Analytics, Google My Business, Google Tag Manager, Google Insights, Google Trends, and Google Search Console.

• In-depth understanding of SEO key performance indicators (KPIs) and reporting/analytical tools, such as Moz and SEMRUSH.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• FSA/HSA

• Employer HSA Match

• Life & Disability Insurance

• Paid Time Off

• Volunteer Time Off

• ID Theft Protection Plan

• Comprehensive benefits package