Ads & SEO Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Plan, initiate, and enhance paid advertising campaigns across Google Ads, Meta, and other pertinent platforms.

• Take ownership of campaign performance from strategy development to execution.

• Manage various client ad accounts with distinct budgets and objectives.

• Conduct keyword research, audience targeting, and competitive analyses.

• Design and implement A/B tests for ad copy, creative assets, landing pages, and target audiences.

• Apply unit testing methodologies prior to the launch of campaigns.

• Monitor daily campaign performance and optimize based on data insights.

• Manage advertising budgets to maximize client return on investment.

• Oversee on-page, technical, and off-page SEO strategies for multiple client websites.

• Conduct keyword research and mapping to identify organic opportunities.

• Track SERP rankings, visibility, and share of voice.

• Execute technical SEO audits and coordinate necessary fixes with development and design teams.

• Optimize title tags, meta descriptions, headers, internal linking, and content structure.

• Analyze competitor SERPs and pinpoint content gaps and link-building opportunities.

• Develop content briefs in collaboration with content and design teams.

• Monitor local SEO performance for clients in local service sectors.

• Report on paid and organic traffic metrics, rankings, impressions, CTR, CPA, ROAS, and conversion rates.

• Stay up-to-date on algorithm changes, search guidelines, SERP features, platform updates, and industry trends.

• Assist with ad copy creation, creative briefs, and basic graphic design coordination.

• Research and propose new media opportunities and advertising/search channels.

• Formulate strategies that align with client business objectives.

• Suggest budget modifications and campaign expansions.

• Collaborate with content, design, account management, and client teams.

• Create comprehensive monthly performance reports for clients, including strategic recommendations.

• Participate in client calls as necessary.

• Communicate performance insights and recommendations to account managers.

⛳️ Requirements

• 2+ years of experience managing paid advertising campaigns; expertise in Google Ads and Meta Ads is essential.

• 2+ years of practical SEO experience, encompassing technical, on-page, and content-driven SEO.

• Proven success in managing ad budgets exceeding $10K monthly.

• Demonstrated history of enhancing organic search rankings and visibility for multiple websites.

• Experienced in A/B testing methodologies and statistical significance analysis.

• Familiarity with assisting or directing media creation for digital campaigns.

• Experience working in an agency setting, managing multiple client accounts.

• Google Ads certification is mandatory.

• Meta Blueprint certification is preferred.

• Strong analytical abilities and proficiency in Google Analytics, Google Tag Manager, and Google Search Console.

• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.

• Capable of taking full ownership of accounts with minimal oversight.

• Exceptional written and verbal communication skills.

• Self-driven and capable of working independently.

• Experience with reporting tools like Google Data Studio or Looker Studio.

• Available during Central Time hours from 9am to 5pm for at least 4–6 hours of team collaboration.

• Nice-to-have: Experience with LinkedIn Ads, Microsoft Ads, landing page optimization/CRO, unit testing frameworks, Canva or Adobe Creative Suite, CRM systems, Shopify/WooCommerce, local SEO, link-building outreach, structured data/schema markup, and JIRA or other project management tools.

🏝️ Benefits

• Remote work opportunities.

• Flexible working hours.

• Potential for full-time career advancement.