Manager, Product & Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily commercialization activities for NimbleRx's Pharmacy Dashboard and Patient App.

• Implement go-to-market strategies for product launches, feature introductions, and enhancements.

• Collaborate on launch deliverables and timelines across Product, Marketing, Sales, Customer Activation, and Client Success teams.

• Monitor project progress and deliverables to ensure launches and enablement stay on track.

• Create and distribute sales and Client Success enablement materials, such as presentations, one-pagers, battlecards, FAQs, product overviews, and training resources.

• Convert positioning and messaging frameworks into materials ready for field use.

• Collect feedback from the field and ensure resources remain current, accurate, and aligned with branding.

• Develop customized resources for Platinum and Titanium accounts.

• Create and maintain scalable template resources for Gold accounts.

• Design onboarding and activation materials, including welcome kits, point-of-sale materials, and implementation guides.

• Manage NimbleRx's Highspot pharmacy destination, overseeing content governance, organization, permissions, and support for adoption.

• Construct and sustain custom digital sales rooms for key accounts.

• Report on Highspot usage and content performance while suggesting enhancements.

• Monitor enablement adoption, resource utilization, and metrics related to launch execution.

• Provide insights and recommendations to the Senior Manager to enhance field effectiveness.

• Collaborate with Pharmacy Sales, Customer Activation, NimbleRx Customer Success, Marketing, and cross-functional marketing teams.

⛳️ Requirements

• 3 to 5 years of experience in product marketing, sales enablement, or B2B marketing.

• Preferred experience in healthcare technology, healthcare SaaS, pharmacy technology, digital health, or high-growth technology sectors.

• Proven experience in developing sales enablement resources, customer presentations, and materials for field use.

• Background in supporting product launches and cross-functional go-to-market initiatives.

• Excellent writing and storytelling capabilities.

• Strong project management and organizational abilities.

• Exceptional collaboration skills with both technical and commercial teams.

• Outstanding written, verbal, and presentation skills.

• Preferred hands-on experience with Highspot or a comparable sales enablement platform.

• Salesforce experience is a plus.

• Analytical mindset with the ability to leverage data and field feedback to enhance resources.

• Experience with AI tools to boost productivity and content development is preferred.

• Bachelor's degree in marketing, business administration, communications, or a related field, or equivalent experience.

🏝️ Benefits

• Abundant opportunities for professional development.

• Recognition as one of the Best Places to Work.

• Opportunity for remote work within the United States.