Manager, Paid Social – B2B

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Create a paid social campaign strategy that emphasizes B2B and account-based marketing.

• Organize media plans, oversee budgets, and track pacing effectively.

• Construct and initiate paid social campaigns within the platform, which includes audience configuration, targeting, budget organization, creative trafficking, and pre-launch quality assurance.

• Conduct daily and weekly optimizations, focusing on bids, budgets, audiences, placements, creative rotation, and pausing underperforming elements.

• Keep track of pacing against allocated budgets and report any over- or under-delivery along with suggestions.

• Design and implement account-based programs aimed at specific account lists and buying committees.

• Manage weekly and monthly reporting narratives and relay optimization suggestions directly to clients.

• Collaborate with analytics on conversion tracking, pixel/tag installation, and UTM management.

• Introduce innovative ideas and testing plans to clients.

• Prioritize tasks and adhere to deadlines.

• Offer strategic advice to clients and internal teams.

• Assist in business development efforts during sales presentations and project scoping.

⛳️ Requirements

• 3-5+ years of direct experience with paid social media.

• 2+ years of experience in B2B paid social marketing.

• Proficiency with LinkedIn, Instagram, and Facebook; familiarity with Reddit is advantageous.

• Proven personal management of campaign execution and optimization within platforms.

• Required experience in B2B marketing.

• Expertise in account-based marketing, including target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program development.

• Knowledge of ABM and intent platforms such as 6sense or Demandbase.

• Experience in managing budget pacing across multiple flights and platforms.

• Understanding of conversion tracking implementation, including LinkedIn Insight Tag and Meta Pixel/CAPI.

• Strong ability in data storytelling.

• Comfortable in a client-facing position, presenting performance metrics and justifying optimization strategies.

• Open to experimenting with AI-driven tools.

• Must have eligibility to work in Canada or the US without requiring visa sponsorship.

🏝️ Benefits

• Flexible paid time off (PTO).

• Summer Fridays.

• Paid parental leave (up to 16 weeks for birthing parents).

• Office closure from Christmas to New Year’s.

• Comprehensive medical benefits.

• Complimentary premium access to the Calm app.

• 401(k) plan with a 3% company contribution (for US employees only).

• Life insurance coverage.

• Long-term disability insurance.

• Accidental Death & Dismemberment (AD&D) coverage.

• Professional development fund of $500.

• Ongoing learning programs.

• Company-issued laptop and accessories.

• Monthly stipends for Wi-Fi and cell phone expenses.

• Exclusive discounts available through Perkopolis.