Manager, Emerging Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead paid media efforts across PPL partnerships, innovative media, and audience testing to further National University’s enrollment objectives.

• Oversee and enhance PPL campaigns.

• Discover and assess new media partners, channels, platforms, audience segments, targeting strategies, data sources, and media capabilities.

• Strategize, implement, monitor, and refine campaigns.

• Manage daily interactions with designated media partners.

• Enhance lead quality, conversion rates, efficiency, and overall campaign results.

• Create structured tests and pilot programs to assess new media opportunities and evaluate their potential for scalability.

• Organize campaign materials, tracking, schedules, and communication with stakeholders.

• Collaborate with creative, web, analytics, finance, and other internal teams.

• Track lead volume, lead quality, conversion rates, efficiency, expenditures, and other key performance indicators (KPIs).

• Provide actionable insights to marketing leadership.

• Assist in budget management, forecasting, and reporting.

• Share insights to shape the broader Demand Capture strategy.

• May offer guidance, coaching, and performance management to team members as the group evolves.

⛳️ Requirements

• Bachelor’s degree in advertising, communications, marketing, management, or a related discipline.

• Over 5 years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related field.

• Experience in managing external media or lead-generation partners, particularly in performance-based or PPL campaigns.

• Proven track record in managing and optimizing paid media campaigns with respect to lead generation and conversion objectives.

• Experience in testing new media opportunities, audience segments, targeting strategies, or emerging digital channels.

• Familiarity with paid search, paid social, display, video, programmatic, and other digital media channels.

• Proficiency in audience segmentation, targeting, testing, and campaign evaluation.

• Experience in leading projects and collaborating across functions.

• Strong grasp of paid media and Demand Capture principles.

• Deep understanding of performance-based and PPL media models.

• Ability to analyze performance data and convert it into actionable recommendations.

• Excellent partner and project management abilities.

• Proficient in Microsoft Office Suite.

• Capable of working both independently and as part of a team in a dynamic environment.

• Willingness to travel occasionally.

🏝️ Benefits

• Comprehensive well-being benefits for you and your family.

• Total rewards package.

• Remote work arrangement.

• Opportunities for occasional travel.