Manager, Creative Strategist – APAC

This is a fully remote position, open to applicants in Australia.

📋 Description

• Lead the creative strategy and testing initiatives across media and performance channels for the APAC region.

• Take ownership of the creative strategy and testing roadmap across Meta, Google, and emerging channels, establishing hypotheses, test structures, and success metrics.

• Develop and sustain a comprehensive, scalable testing framework grounded in performance data.

• Convert performance data into strategic recommendations for creative briefs and concepts.

• Provide briefs and direction to internal creative/production teams as well as external specialists or agencies.

• Monitor performance at the concept, format, and message level to refine briefs.

• Expand creative strategy to align with channel mechanics while adhering to the media plan.

• Advocate for a consistent testing taxonomy and briefing structures.

• Offer actionable, testable guidance based on platform expertise and digital creative trends.

• Contribute strategic insights into monthly creator briefs for paid media activations.

• Manage creative messaging for sponsorship properties, including EDMs, social content, and digital assets.

• Collaborate with creative agencies and cross-functional teams to enhance creative output across APAC markets.

• Disseminate creative performance insights with partnerships and content agency teams.

• Uphold AG1 brand voice and visual identity across creative briefings and partner interactions.

• Serve as a key creative partner to the Media team, ensuring high-quality, on-strategy assets across various funnel stages.

⛳️ Requirements

• 4–7 years of experience in a creative strategy, content, or production role — ideally within a D2C brand, creator economy, or a similar industry.

• Strong brief-writing skills; able to translate commercial objectives into creative directions for a creator or production team to execute.

• Understanding of paid media fundamentals — knowledgeable about what drives creative performance, beyond just aesthetics.

• Practical experience across diverse content formats: social video, long-form YouTube, email, podcast, and live/event content.

• Comfortable engaging with external partners and talent; capable of confidently representing the brand in partner-facing discussions.

• Highly organized, adept at managing multiple active briefs and production timelines simultaneously without compromising quality.

• A genuine interest in health, performance, and wellness is a plus — it enhances your belief in the work you produce.

🏝️ Benefits

• Competitive salary along with performance-based incentive plans.

• A fully remote working environment (excluding Laboratory positions), established from day one.

• A strong company culture that is reinforced through the hiring process to ensure alignment with values and a highly collaborative team.

• A mission-driven approach to all activities, aiming to significantly enhance our customers’ health and wellness.

• A high-growth, dynamic setting with opportunities for your contributions to have a direct impact.

• Paid holidays, company-wide reset and reflect days, and unlimited PTO (subject to your country of residence).

• In-person team meetups to facilitate optimal collaboration, team building, and increased productivity.

• A work culture that prioritizes high performance, productivity, and continuous improvement.

• The chance to collaborate with passionate, high-growth, business-minded colleagues dedicated to our mission daily.

• Access to AG1 products and branded merchandise.

• Monthly telecom stipend to help offset some home internet/wifi costs for eligible team members.

• All other benefits and insurances mandated by law, according to your specific country of residence.

• Performance bonus and stock option allocation available for eligible roles.