Loyalty Program Strategist – Freelance

This is a fully remote position, open to applicants in Texas.

📋 Description

• Evaluate current loyalty or rewards programs, focusing on mechanics, redemption structures, and unit economics.

• Determine if loyalty serves as an effective growth strategy for a business, product, or customer segment.

• Develop loyalty program strategies and mechanics tailored for B2B, B2C, and marketplace models.

• Create business cases that link loyalty investments to customer retention, repeat behavior, and revenue growth.

• Analyze customer behavior, segmentation, and the motivations of various audiences.

• Conduct benchmarking against competitors and similar loyalty programs.

• Collaborate with stakeholders from product, marketing, finance, and engineering departments.

• Translate strategies into execution-ready frameworks or proposals.

• Establish success metrics and measurement frameworks.

• Provide guidance on tiering, earn/burn mechanics, and personalization strategies.

• Present insights and recommendations to senior and executive stakeholders.

• Stay updated on best practices in loyalty and retention.

⛳️ Requirements

• Over 8 years of experience in designing and implementing loyalty programs, particularly in B2B, B2C, and/or marketplace environments.

• Proven track record in assessing unit economics and developing business cases for loyalty investments.

• Strong instincts in product and marketing.

• Capability to evaluate customer motivations and behaviors effectively.

• Comfortable collaborating across functions with product, engineering, and finance teams.

• Experience in converting strategies into actionable frameworks.

• Practical experience in launching loyalty programs.

• Proficient in managing ambiguity and delivering clear outcomes.

• Knowledge of loyalty and rewards platforms such as Yotpo, Smile.io, Annex Cloud, Bond, or custom-built systems.

• Familiarity with CRM and lifecycle marketing tools.

• Understanding of analytics platforms for cohort analysis, retention, and unit economics evaluation.

🏝️ Benefits

• Flexible freelance project opportunities.

• Contract projects typically range from 10 to 20 hours per week, based on client requirements and project scope.

• Chances to collaborate with innovative brands and Right Side Up’s network of experts.