Logowear Category Manager

This is a fully remote position, open to applicants in Colorado, +1 more state.

📋 Description

• Take ownership of the complete logowear business encompassing both inline and Quick Strike programs, which include apparel, headwear, drinkware, and future applied-graphic products.

• Formulate and implement a logowear strategy and assortment that aligns with brand storytelling and the architecture of the product line.

• Direct art and design efforts, overseeing contract artists and collaborating with the Brand team.

• Establish and preserve the logowear art library along with graphic standards.

• Determine color direction for garments, inks, and threads.

• Choose bodies and blanks based on silhouette, fit, and quality.

• Coordinate programs with blank and decoration suppliers and collaborate with Sourcing on identifying new suppliers.

• Manage the Quick Strike SOP and logowear calendar, overseeing timelines from concept to launch.

• Conduct short-run test-and-learn launches, evaluate sell-through and consumer feedback, and scale successful graphics.

• Serve as the buyer for private-label and third-party branded merchandise.

• Provide products requested by channels for events, activations, collaborations, and SMUs.

• Develop and maintain a brand-consistent logowear toolkit for event-specific products across channels.

• Collaborate with Retail, DTC, Wholesale, and Marketing on allocation, launch schedules, and product presentation.

• Implement MSRP and initial costing strategies to achieve margin objectives.

• Monitor brand awareness, sell-through velocity, retail conversion, repeat purchases, revenue, and margin effectively.

• Fulfill product creation requirements, including BOMs and packaging, while keeping product data records updated.

• Offer budget insights and spending recommendations for contract art, test purchases, and travel within the category.

• Keep abreast of graphic, streetwear, and mountain culture trends to identify opportunities for applied-graphic products.

• Report to the Senior Product Line Director and maintain a close partnership with the Chief Product Officer.

⛳️ Requirements

• A Bachelor's degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field; or an equivalent blend of education and experience.

• At least 3 to 5 years of relevant experience in decorated apparel, brand merchandise, or drop-model and streetwear programs.

• Proven aesthetic sensibility in silhouette, color, and graphics, backed by a portfolio or a history of successful projects.

• Familiarity with decoration methods and blank sourcing is necessary.

• Experience in managing contract artists or vendors to meet deadlines.

• Outstanding organizational skills, attention to detail, follow-through, and communication abilities.

• Capability to excel in a fast-paced setting while juggling multiple programs and deadlines.

• A passion for the outdoors, along with a thorough understanding of the lifestyle and values associated with mountain life.

• Proficiency in Adobe Illustrator and Photoshop is preferred.

• Experience with Centric and NetSuite is a plus.

• Proficiency in MS Office and Google Workspace is required.

• Willingness to travel to market and events, potentially up to 20% of the year.

🏝️ Benefits

• Medical, Dental, and Vision plans.

• Company Paid Long Term Disability.

• Employee Assistance Programs.

• 401k with Match.

• Generous paid time off policies.

• Gear testing opportunities, perks, and more.

• Incentives included in the compensation package.