Local Digital Marketer – Contractor

This is a fully remote position, open to applicants in China.

📋 Description

• Implement local digital marketing initiatives in alignment with regional marketing strategies, business goals, target demographics, budget constraints, and campaign schedules.

• Tailor regional campaigns to cater to the Chinese market by considering local consumer behavior, market trends, cultural nuances, language, and channel dynamics.

• Assist in the continuous operation and enhancement of the WeChat Official Account and associated activities within the WeChat ecosystem.

• Support paid digital advertising efforts, audience targeting, and geo-targeting across platforms prevalent in China.

• Perform keyword research in Chinese and assist with SEO strategies for Baidu and Bing, including indexing, on-page optimization, internal linking, and rank monitoring.

• Create and adapt marketing materials in Simplified Chinese, which includes ad copy, WeChat articles, landing page text, email content, and scripts for short videos.

• Localize white papers, case studies, technical documents, and conference resources while maintaining brand messaging.

• Collaborate with internal teams, agencies, designers, and other external partners for the production of content and campaigns.

• Track campaign performance and refine strategies based on metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creative assets, messaging, target audiences, channels, and landing pages.

• Provide insights into the local market, competitor analyses, and suggestions to the Marketing Lead.

• Generate regular reports on campaign performance with actionable insights and recommendations.

⛳️ Requirements

• Independent Contractor; required to commit a minimum of 20–30 hours per week, with the potential for increased hours based on project assignments and campaign demands.

• Native or professional-level proficiency in Mandarin Chinese coupled with strong professional English skills.

• Must currently reside in Mainland China.

• Practical experience in WeChat marketing, Baidu SEO, and strategies for Chinese keywords.

• Capability to localize marketing content effectively rather than translating it directly.

• Preferred qualifications include experience in sectors such as electronics, manufacturing, engineering, technology, or any technical B2B field.

🏝️ Benefits

• Opportunity to work on innovative digital marketing projects.

• Gain experience in a dynamic and rapidly evolving market.

• Collaborate with a talented team of professionals across various disciplines.