Lifecycle & Retention Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the lifecycle marketing strategy encompassing onboarding, kit activation, results delivery, subscription engagement, retention, win-back, and referral initiatives.

• Craft clear and inspiring messages that convey complex genetic and health information to audiences without expertise.

• Examine subscription and behavioral metrics to pinpoint areas of customer disengagement and understand the reasons behind it.

• Transform customer and behavioral insights into effective marketing campaigns.

• Provide customer insights to the Product team to guide the development roadmap.

• Create, launch, and enhance automated campaigns across various channels including email, SMS, push notifications, and in-product messaging.

• Increase awareness and adoption of features and results through targeted and personalized messaging approaches.

• Design and implement experiments focusing on messaging, offers, timing, channels, and audience targeting.

• Assess performance variations and decide on subsequent actions beyond surface-level reporting.

• Define tracking requirements for Engineering and Product teams, ensuring successful implementation through to launch.

• Utilize AI for idea generation, drafting, quality assurance, and analysis tasks.

• Report directly to the Head of Marketing & Growth while collaborating with Product, Engineering, and Data teams.

⛳️ Requirements

• Minimum of 7 years of experience in lifecycle, CRM, or retention marketing within direct-to-consumer subscription organizations.

• Proven experience managing recurring revenue and retention strategies, extending beyond mere email communications.

• Demonstrated ability to identify and resolve retention issues, including thorough data analysis, root cause identification, implemented changes, and the resulting impact on churn or customer lifetime value (LTV).

• Background in early-stage companies (from seed to Series B) or small teams where you managed the entire lifecycle process.

• Exceptional writing skills, with a portfolio that showcases successful lifecycle campaigns and their outcomes.

• Practical experience with lifecycle marketing platforms such as Blueshift, Braze, Iterable, Klaviyo, or similar tools.

• Competence in developing audience segments and triggered customer journeys.

• Ability to extract cohorts and perform retention analysis using SQL or business intelligence tools.

• Capacity to interpret experimental results with sound judgment.

• Familiarity with Customer Data Platforms (CDPs) like Segment.

• Skill in translating technical or scientific information for a broader audience.

• Regular use of AI tools as an assistive resource.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan with company matching contributions.

• Generous paid time off policy.

• Paid volunteer time off to support community engagement.

• Fully remote work environment.

• Equipment provided for your work needs.

• Reimbursement for internet and cell phone expenses.

• Parental bonding leave to support new parents.

• Access to private, confidential clinical-grade whole genome sequencing for you and your immediate family.