Lifecycle Marketing Specialist, Portfolio Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the daily execution of email and in-app campaigns using Iterable and HubSpot.

• Develop, schedule, and test customer journeys and marketing campaigns.

• Collaborate on cross-functional projects and campaigns involving marketing, operations, analytics, and product marketing.

• Plan projects effectively, communicate proactively, set expectations, provide training, and document processes.

• Create opportunities for experiments and A/B testing through a hypothesis-driven methodology.

• Extract and analyze campaign data and generate reports.

• Monitor campaign-level performance and share insights and hypotheses related to key metrics.

• Manage systems, enhance efficiencies, resolve issues, and implement process improvements for streamlined campaign execution.

• Enhance cross-product usage across Grammarly, Go, Docs, Mail, GPTZero, Fathom, Notetaker, and other portfolio products.

• Assist users in transitioning between products.

• Launch 0-to-1 campaigns for new products.

• Foster relationships across the organization while working collaboratively with Marketing Operations, Data Science, Brand, and Creative teams.

⛳️ Requirements

• Minimum of 2 years of experience in lifecycle, CRM, or growth marketing.

• Preferable experience in a product-led, SaaS, or technology company.

• Capability to work independently with minimal supervision.

• Proficiency in proactively managing tasks and priorities across multiple projects.

• Ability to execute tasks effectively in fast-paced, results-oriented settings.

• Experience collaborating across marketing and non-marketing teams.

• Skill in analyzing and deriving meaningful insights from both quantitative and qualitative data.

• Proficiency in email marketing, journey automation, data analysis, segmentation, targeting, and A/B testing.

• Deep understanding of conversion strategies for various audiences.

• Data-informed and experiment-focused working style.

• Dedication to continuous improvement and alignment with Superhuman values.

• Experience utilizing AI to enhance workflows and efficiency.

• Practical experience in building and sending email campaigns using a marketing automation or Email Service Provider (ESP) tool.

• Willingness and capability to travel to a US hub quarterly for in-person commitments.

• Must be authorized to work in the United States.

• Required to indicate whether visa sponsorship is needed.

🏝️ Benefits

• Comprehensive health care options, including medical, dental, vision, mental health, and fertility benefits.

• Options for disability and life insurance.

• 401(k) and RRSP matching programs.

• Paid parental leave.

• 20 days of paid time off annually.

• 12 paid holidays each year.

• Two floating holidays annually.

• Flexible sick time policy.

• Stipend for caregiving.

• Stipend for pet care.

• Wellness stipend.

• Home office stipend.

• Annual budget for professional development.

• Opportunities for professional development.

• Equity offered for Zone 2 compensation tier.

• Flexibility for remote work.

• Opportunities for travel to meet in person during scheduled collaboration weeks.