Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Nebraska.

📋 Description

• Take ownership of the comprehensive strategy and implementation of lifecycle marketing communications and tailored client journeys.

• Develop campaigns focused on acquisition, engagement, conversion, and retention.

• Analyze cohort and segment performance to identify trends and actionable insights for clients.

• Create and execute an experimentation roadmap utilizing A/B testing and ongoing optimization.

• Design and oversee email and SMS campaigns, which include drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows.

• Recognize client-journey drop-off points and implement trigger-based campaigns to enhance KPIs.

• Ensure best practices for deliverability and uphold sender reputation across email and SMS platforms.

• Utilize client segmentation and persona development to customize messaging, offers, and campaigns.

• Work in collaboration with the Data team to create lifecycle reporting and monitor channel performance.

• Lead and develop a team of lifecycle marketers while actively contributing as a player-coach.

• Maintain consistent and personalized messaging throughout the marketing funnel.

• Monitor and report on campaign performance and KPIs, including consultation volume, conversion rates, package completion, LTV, and ROI.

• Forecast marketing outcomes and track growth and revenue objectives.

• Identify and integrate AI and martech technologies to enhance efficiency, personalization, and performance.

• Collaborate across various functions including Marketing, Clinic Operations, Sales, SEO, Performance Marketing, and Social Media teams.

⛳️ Requirements

• 4–6 years of experience in lifecycle marketing, preferably in a multi-location consumer, aesthetics, or healthcare/wellness setting.

• In-depth knowledge of platforms such as Braze, Klaviyo, or Iterable; experience with Iterable is preferred.

• Expertise in email and SMS marketing automation, encompassing segmentation, triggers, and personalized flows.

• Familiarity with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus.

• Strong understanding of HTML and template scripting languages, including Jinja, Django, or ESP-specific templating systems.

• Outstanding copywriting abilities with a knack for engaging target audiences and making iterations based on performance data.

• Highly analytical approach with a proven record of leveraging data to inform campaign strategies and achieve measurable outcomes.

• Knowledge of PowerBI, Looker, or data transformation is advantageous.

• Comfortable navigating both strategic planning and tactical execution.

• Capable of converting data into clear insights and actionable marketing strategies.

• Must successfully pass a pre-employment background check.

• Must be authorized to work in the US; Milan does not sponsor visas.

🏝️ Benefits

• Medical, dental, vision, disability, and life insurance available within 30 days.

• Paid time off begins immediately.

• 6 Paid holidays included.

• Monthly $50 cellphone stipend.

• 401k retirement plan with a 4% employer match after 90 days.

• Opportunities for career advancement.

• Positive culture and work environment.

• Free laser hair removal for you and a spouse or legal partner.