Lifecycle Email Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee email marketing initiatives throughout both prospect and customer lifecycles, which includes developing the roadmap, calendar, governance, communication cadence, and program priorities.

• Administer Marketo and 6sense email solutions, harnessing AI functionalities to implement and enhance campaigns, nurture programs, audience segmentation, personalization, and content creation.

• Create and sustain performance dashboards while taking ownership of monthly and quarterly business reviews for the email channel.

• Leverage campaign data, AI-driven insights, engagement forecasts, and structured testing to convey results and pinpoint opportunities for improvement.

• Suggest enhancements and optimize elements such as content, design, targeting, personalization, sending schedules, and overall program efficacy.

• Collaborate with Campaigns, Customer Marketing, and Product Marketing teams to formulate strategies for prospect and customer lifecycles.

• Develop nurture programs, segmentation approaches, communication cadences, and opt-in/opt-out procedures.

• Transform lifecycle strategies into comprehensive email flows for both prospect and customer lifecycles.

• Coordinate web and other channel activities within the VelocityEHS solution portfolio to direct leads and accounts into the appropriate nurture programs and campaigns.

• Work with cross-functional teams to ensure alignment of email activities with overarching marketing and business goals.

• Ensure that AI-generated outputs comply with brand and regulatory standards.

• Implement best practices in lifecycle marketing, email strategies, AI, privacy considerations, and deliverability.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, or a related discipline, or equivalent relevant experience.

• 3-5 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a comparable role.

• Proven track record in developing and managing email or lifecycle marketing programs that align with a broader channel strategy.

• Comprehensive understanding of B2B marketing and the function of email throughout prospect and customer journeys.

• Practical experience with Marketo and 6sense email solutions.

• Familiarity with or management of AI-enabled workflows, automation, personalization, and campaign optimization functionalities.

• Knowledge of audience segmentation, nurture strategies, personalization, performance evaluation, A/B testing, deliverability, subscription management, and program optimization.

• Strong analytical capabilities and the ability to convert campaign data, performance trends, and AI-driven insights into strategic recommendations.

• Excellent project management and organizational skills.

• Proficient written and verbal communication skills, including the ability to develop and assess messaging for varied prospect and customer audiences.

• Keen attention to detail and the ability to scrutinize email and AI-generated content for accuracy, brand consistency, compliance, and quality.

• Capability to collaborate across departments, adapt to shifting priorities, and take responsibility for channel results and performance.

• Experience in a SaaS environment is preferred.

• Experience in managing lifecycle programs for both prospect and customer audiences is preferred.

• Experience in establishing processes or governance for AI-assisted marketing programs is preferred.

🏝️ Benefits

• Comprehensive benefits package.

• Competitive, fair, and equitable compensation practices.

• Equal Opportunity and Affirmative Action Employer.