Email Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Implement B2B email nurture programs in line with established marketing strategies and creative materials.

• Facilitate the progression of email drafts through a defined review and approval process.

• Gather, validate, and perform quality checks on target audience lists.

• Create and configure emails utilizing Knak or similar platforms.

• Launch campaigns in collaboration with the marketing operations team via Marketo.

• Oversee multiple simultaneous nurture streams, ensuring campaigns remain organized and timely.

• Keep precise campaign configurations and documentation up to date.

• Take ownership of assigned email campaigns from final preparation to deployment.

• Conduct test sends and assess campaign elements prior to launch.

• Forward campaigns for stakeholder approval and sign-off.

• Confirm audience selection, content, links, formatting, and campaign configurations.

• Adhere to approval workflows and proactively address any issues.

• Set up BDR playbooks, cadences, and associated system data.

• Assist BDR outreach while ensuring alignment between marketing campaigns and BDR efforts.

• Develop and maintain the reporting framework in Marketo.

• Create weekly reports for email and nurture initiatives on a recurring basis.

• Analyze campaign performance and uncover actionable insights.

• Facilitate scalable reporting and dashboard infrastructure.

• Collaborate with marketing managers and the marketing operations team.

• Coordinate programs, review cycles, approvals, and timelines.

• Assist with events, webinars, BDR-driven marketing activities, and wider demand generation efforts.

• Enhance campaign workflows, reporting efficiency, and operational effectiveness.

• Utilize AI tools to support daily execution and productivity.

⛳️ Requirements

• Minimum of 2 years of practical experience in email marketing, marketing operations, campaign execution, or a similar role.

• Strong preference for candidates with B2B marketing experience.

• Proven experience in executing email campaigns and nurture programs within a marketing automation platform.

• Hands-on experience with Marketo is highly preferred.

• Familiarity with building and deploying emails using Knak or an equivalent email creation platform.

• Experience in managing multiple campaigns, nurture streams, review cycles, and deadlines concurrently.

• Capability to independently execute campaigns based on predefined strategies and creative assets.

• Experience working within structured campaign approval and quality assurance frameworks.

• Experience in developing or enhancing marketing reporting, dashboards, or performance-tracking systems is advantageous.

• Background in supporting events, webinars, or broader demand generation initiatives is a plus.

• Strong hands-on proficiency with Marketo or similar marketing automation tools.

• Familiarity with Knak or comparable email creation applications.

• In-depth understanding of email campaign execution, audience preparation, testing, quality assurance, approvals, and deployment workflows.

• Knowledge of Amplemarket, Outreach, or Salesloft is desirable.

• Ability to establish and maintain organized campaign reporting and performance-tracking systems.

• Detail-oriented approach to reviewing audience lists, campaign configurations, email content, links, and deployment settings.

• Excellent organizational skills to manage multiple concurrent nurture streams and campaign deadlines.

• Familiarity with marketing operations best practices and cross-functional campaign workflows.

• Comfortable utilizing AI tools such as Claude.

• Ability to execute established strategies independently while collaborating with marketing managers and marketing operations teams.

• Must be available to work from 9:00 AM to 5:00 PM EST.

• Resume must be submitted in English and PDF format.

• A video demonstrating skill sets must be submitted using the same email as the application.

• A professional portfolio along with examples of personally created or executed B2B email campaigns or nurture programs is required.

🏝️ Benefits

• Opportunity to engage in broader demand generation initiatives, including events, webinars, and BDR programs.

• Hands-on ownership across nurture execution, marketing automation, campaign quality assurance, reporting, and sales enablement.

• Collaboration with seasoned marketing and marketing operations professionals.

• Flexible remote work arrangement.

• Work location flexibility across LATAM, Africa, and Eastern Europe.

• Global team collaboration opportunities.

• Optional newsletter and career opportunity updates.