Email Campaign Manager – GoHighLevel

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Strategize, develop, schedule, and execute email campaigns from inception to completion.

• Oversee newsletters, promotional initiatives, nurturing campaigns, re-engagement efforts, and customer communications.

• Handle multiple campaigns concurrently while ensuring accuracy and adherence to deadlines.

• Confirm that campaigns are adequately tested prior to launching.

• Create and maintain targeted audience segments based on customer data, behavior, engagement, lead status, and various other criteria.

• Organize and manage email lists while ensuring data integrity and hygiene.

• Recognize opportunities to enhance targeting and personalization efforts.

• Track list health, engagement metrics, unsubscribes, and other critical statistics.

• Develop and maintain automated email sequences and workflows within GoHighLevel.

• Establish triggers, conditions, wait steps, and actions based on customer behavior and campaign goals.

• Diagnose workflow and automation challenges.

• Continuously refine existing automations based on performance insights.

• Design professional, conversion-oriented emails using GHL.

• Adhere to brand guidelines while crafting clean and effective email formats.

• Collaborate with existing copy and utilize AI tools when suitable to enhance or scale content production.

• Optimize subject lines, calls-to-action, messaging, and email layouts for maximum engagement.

• Assess campaign performance and ensure precise reporting.

• Monitor open rates, click-through rates (CTR), conversions, leads, appointments, unsubscribes, and campaign ROI where relevant.

• Determine what strategies are effective, what are not, and what adjustments are necessary.

• Leverage performance data to improve upcoming campaigns consistently.

• Deliver clear, actionable campaign reports to management.

⛳️ Requirements

• Minimum of 3 years of experience in email marketing, campaign management, CRM marketing, or B2C lead generation.

• Extensive hands-on experience with email campaign platforms and automation tools.

• Experience with GoHighLevel (GHL) is highly desirable.

• Demonstrated experience in audience segmentation and email list management.

• Proficient in building and overseeing automated email workflows.

• Strong grasp of email marketing KPIs and reporting methodologies.

• Familiarity with A/B testing and campaign optimization is an advantage.

• Exceptional attention to detail and capacity to manage multiple campaigns simultaneously.

• Background in home services, remodeling, or high-volume B2C marketing is a plus.

• Extensive experience in managing email marketing campaigns and customer lists.

• Highly skilled with GoHighLevel (GHL) or a comparable CRM/email marketing platform.

• Understanding of audience segmentation, email automation, workflows, and list management principles.

• Ability to independently design and launch email campaigns from beginning to end.

• Comprehension of email marketing metrics and the capability to interpret the data.

• Comfortable working with data and utilizing it for informed campaign decisions.

• Aesthetic eye for clean, professional email design.

• Strong understanding of B2C marketing and lead generation strategies.

• Ability to manage multiple campaigns without sacrificing attention to detail.

• Problem-solving abilities and a mindset focused on optimization.

• Comfortable using AI tools to enhance campaign production, analysis, and reporting.

🏝️ Benefits

• Weekly pay.

• Paid vacation.

• National holiday bonus.

• Year-end bonus.

• Referral bonus.

• Contests and spiffs.

• Real opportunities for professional growth.

• Ongoing education and training.