Email Campaign Manager – GoHighLevel

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Strategize, develop, schedule, and execute email campaigns from inception to completion.

• Oversee newsletters, promotional initiatives, nurturing campaigns, re-engagement efforts, and customer communications.

• Simultaneously manage various campaigns while ensuring accuracy and meeting deadlines.

• Confirm that campaigns are thoroughly tested prior to deployment.

• Create and maintain targeted audience segments based on customer data, behavior, engagement, lead status, and other relevant criteria.

• Organize email lists and maintain data hygiene effectively.

• Discover opportunities to enhance targeting and personalization.

• Monitor list health, engagement rates, unsubscribes, and other essential metrics.

• Develop and manage automated email sequences and workflows within GoHighLevel.

• Establish triggers, conditions, wait steps, and actions in accordance with customer behavior and campaign goals.

• Diagnose issues related to workflows and automation.

• Continuously refine existing automations based on performance insights.

• Craft professional, conversion-oriented emails using GHL.

• Adhere to brand guidelines while designing clean and effective email layouts.

• Utilize existing copy and leverage AI tools when suitable to enhance or scale content production.

• Optimize subject lines, calls-to-action, messaging, and email structures for better engagement.

• Track campaign performance and maintain precise reporting.

• Monitor open rates, click-through rates (CTR), conversions, leads, appointments, unsubscribes, and campaign ROI when applicable.

• Analyze what strategies are effective, which are not, and necessary adjustments.

• Use performance data to consistently enhance future campaigns.

• Provide management with clear and actionable campaign reports.

⛳️ Requirements

• Minimum of 3 years of experience in email marketing, campaign management, CRM marketing, or B2C lead generation.

• Extensive hands-on experience with email campaign platforms and automation tools.

• Familiarity with GoHighLevel (GHL) is strongly preferred.

• Demonstrated experience with audience segmentation and email list management.

• Background in constructing and managing automated email workflows.

• Solid understanding of email marketing KPIs and reporting practices.

• Experience with A/B testing and campaign optimization is advantageous.

• Exceptional attention to detail and capability to oversee multiple campaigns simultaneously.

• Experience in home services, remodeling, or high-volume B2C marketing is a plus.

• Proficient in managing email marketing campaigns and customer lists.

• Highly skilled with GoHighLevel (GHL) or a comparable CRM/email marketing platform.

• Comprehension of audience segmentation, email automation, workflows, and list management.

• Ability to independently create and launch email campaigns from start to finish.

• Understanding of email marketing metrics with the capability to interpret their significance.

• Comfortable working with data and leveraging it for campaign decisions.

• Strong skills in clean, professional email design.

• Solid understanding of B2C marketing and lead generation principles.

• Capacity to manage multiple campaigns without losing focus on details.

• Problem-solving and optimization-oriented mindset.

• Comfort using AI tools to enhance campaign production, analysis, and reporting.

🏝️ Benefits

• Weekly payment.

• Paid vacation.

• Bonus for national holidays.

• Year-end bonus.

• Referral bonus.

• Contests and spiffs.

• Genuine opportunities for professional growth.

• Ongoing education and training.