Email Campaign Manager – GoHighLevel

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Strategize, develop, schedule, and execute email campaigns from inception to completion

• Oversee newsletters, promotional initiatives, nurturing campaigns, re-engagement strategies, and client communications

• Handle multiple campaigns concurrently while ensuring precision and adherence to deadlines

• Conduct tests on campaigns prior to launch

• Create and sustain targeted audience segments based on customer data, behavior, engagement, lead status, and additional criteria

• Manage email lists, ensuring organization and data cleanliness

• Spot opportunities to enhance targeting and personalization

• Monitor list health, engagement metrics, unsubscribes, and other performance indicators

• Develop and maintain automated email sequences and workflows within GoHighLevel

• Establish triggers, conditions, wait periods, and actions based on customer interactions and campaign goals

• Resolve workflow and automation challenges

• Optimize current automations based on performance insights

• Design professional, conversion-oriented emails within GHL

• Adhere to brand standards while crafting clean, effective email layouts

• Collaborate with existing content and utilize AI tools when suitable to enhance or scale content production

• Refine subject lines, calls-to-action, messaging, and email frameworks to boost engagement

• Assess campaign performance and maintain precise reporting

• Monitor open rates, click-through rates, conversions, leads, appointments, unsubscribes, and campaign ROI as applicable

• Analyze what is effective, what is not, and what requires modification

• Leverage performance data to refine future campaigns

• Deliver clear, actionable campaign reports to management

⛳️ Requirements

• Minimum of 3 years’ experience in email marketing, campaign management, CRM marketing, or B2C lead generation

• Strong practical experience with email campaign platforms and automation tools

• Familiarity with GoHighLevel (GHL) is highly advantageous

• Demonstrated experience in audience segmentation and email list management

• Proven ability to build and oversee automated email workflows

• Solid understanding of email marketing KPIs and reporting practices

• Experience with A/B testing and campaign optimization is a bonus

• Exceptional attention to detail and capacity to manage multiple campaigns at once

• Background in home services, remodeling, or high-volume B2C marketing is a plus

• Practical experience in managing email marketing campaigns and customer databases

• Highly proficient with GoHighLevel (GHL) or a similar CRM/email marketing platform

• Comprehension of audience segmentation, email automation, workflows, and list management

• Capability to independently create and launch email campaigns from beginning to end

• Understanding of email marketing metrics and ability to interpret performance data

• Comfort with data analysis for informed campaign decisions

• Aesthetic sense for clean, professional email design

• Strong grasp of B2C marketing and lead generation principles

• Problem-solving attitude with a focus on optimization

• Willingness to utilize AI tools for enhancing campaign production, analysis, and reporting

🏝️ Benefits

• Weekly pay

• Paid vacation

• National holiday bonus

• Year-end bonus

• Referral bonus

• Contests and spiffs

• Genuine opportunities for advancement

• Ongoing education and training