Lifecycle & CRM Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the essential lifecycle processes for onboarding, transitioning from free to paid subscriptions, managing the conclusion of introductory offers, renewals, retention during cancellations, and re-engagement of former users.

• Collaborate with the product team to create in-app messages and offers aimed at converting free users into paying subscribers.

• Strategize and execute campaigns targeting inactive users and dormant email lists while adhering to consent regulations.

• Utilize product and subscription data to segment and tailor communications effectively.

• Experiment with timing, subject lines, offers, and communication channels; retain successful strategies and eliminate ineffective ones.

• Oversee deliverability, list health, and reporting that links each flow to revenue generation.

• Construct and manage the lifecycle program across various channels including email, in-app messages, push notifications, and others as applicable.

• Assist in defining the lifecycle strategy while independently executing implementation tasks.

⛳️ Requirements

• Practical experience in lifecycle management or CRM within a consumer subscription application, showcasing measurable revenue outcomes.

• Proficient in creating flows using contemporary messaging platforms such as Braze, Customer.io, Iterable, or Klaviyo.

• Strong analytical skills with the ability to independently build segments and assess results.

• Knowledge of compliant global communications, encompassing consent, unsubscribe protocols, GDPR, CAN-SPAM, and similar regulations.

• Excellent copywriting abilities or proficiency in briefing and editing copy effectively.

• Capacity to develop and implement strategy autonomously.

• Exceptional written English skills.

• Bonus: Experience with in-app messaging and push notifications on iOS and Android platforms.

• Bonus: Knowledge of deliverability aspects, including domain reputation management, warming practices, and safely reactivating a large inactive list.

• Bonus: Familiarity with web and app subscription billing processes and associated events.

• Bonus: Experience in a product environment where trust and tone are critical.

• Availability to work during CET hours.

🏝️ Benefits

• Flexible working schedule.

• Generous vacation policy.

• Direct influence on millions of users globally within a short timeframe.

• Opportunity to explore the frontiers of applied AI in a consumer context.

• Fully remote work setup.