CRM Specialist – Personal Loans

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the comprehensive CRM strategy for Personal Loans, taking responsibility for acquisition, engagement, and repayment outcomes both within and beyond the app.

• Create and enhance data-driven customer journeys linked to the credit engine.

• Develop and refine offer workflows that are integrated with the credit engine.

• Evaluate and enhance journeys related to offers, refinancing, abandoned carts, and payment reminders.

• Strategically plan and conduct structured tests with statistical assurance prior to implementing changes on a larger scale.

• Engage in the exploration of new credit products and formulate launch communication strategies in collaboration with Product and Brand teams.

• Utilize data to identify optimal channels and experiment with new features by channel.

• Oversee the entire conversion funnel, monitor customer base health, and pinpoint opportunities for improvement.

• Assess the return on each customer activation, perform independent analyses, and deliver executive reports.

• Create ongoing multichannel offer and measurement models.

⛳️ Requirements

• Extensive experience in CRM and Growth.

• Expertise in managing multichannel journeys (email, WhatsApp, push notifications, and in-app) and utilizing marketing automation through Salesforce Marketing Cloud (Journey Builder and Automation Studio).

• Advanced SQL capabilities for independently querying, validating, and segmenting databases.

• Strong analytical skills to recognize funnel bottlenecks, investigate root causes, and formulate data-driven action plans.

• Practical experience in planning, executing, and measuring A/B tests.

• A keen critical eye for assessing creative assets and campaigns, including messaging, segmentation, channel, and journey.

• Excellent communication and interpersonal skills, with the ability to lead through influence.

• Passion for leveraging new technologies, including the application of AI in daily tasks to enhance efficiency.

• Prior experience in the financial sector, particularly with a focus on credit products.

• Solid understanding of credit risk concepts such as vintage, delinquency, eligibility, and profitability.

• Familiarity with BI and data analysis tools such as Superset, Mixpanel, or QuickSight.

🏝️ Benefits

• Medical and dental insurance

• Meal or food allowance

• Life insurance

• Home office equipment allowance

• Gympass: network of gyms and online classes

• Daycare or nanny allowance

• Extended parental leave

• Open English: discounted lesson packages for all Neowers and their dependents

• Discounts on MBAs and specialization programs at USP ESALQ

• Betterfly: wellness platform

• Alô cafuné: psychological support program

• Epharma: discounts of up to 50% on medications

• Allya: partner network offering discounts at pharmacies, supermarkets, and more

• Coworking space access, in accordance with company policy

• Semiannual performance and culture review cycle

• Regular feedback and support for your individual development plan

• Decola: internal recruitment program

• Onflow: internal knowledge network

• Access to payroll-deducted loans

• Free cashback